Blog: higher ed
Transition Away from OPMs to Unbundled Services in Higher Education
Higher education is shifting from OPMs to unbundled services and getting better results. Learn benefits, overcome challenges, and get actionable recommendations. Read More
Identifying and Addressing Student Pain Points with Student-Centered Social Media Strategies
Learn how to use student-centered social media strategies to identify student pain points and address them with relevant content tailored. Read More
Why College Reviews Matter for Higher Ed Marketing
College reviews from students can build trust and drive enrollment. Here’s how college marketers can encourage and manage reviews for the best results. Read More
How AI Texting Helps Enrollment Teams Be First to Contact
Reaching potential students first should be a primary goal for any college or university. See how AI texting can help now and what future development may bring. Read More
Brand Positioning Strategies for Successful Higher Education Marketing
Discover effective brand positioning strategies used by higher education institutions to attract and retain top-tier students, enhancing their reputation and success in the competitive academic landscape. Read More
Using AI for Higher Ed Marketing? Beware the AI Bias
Artificial intelligence can be a useful tool for Higher Ed Marketers, but anyone using it should be aware of potential AI Bias. Here’s how to use AI responsibly. Read More
Six Trends to Increase the Success of Your Higher Education Social Media Marketing Strategy
Explore the latest trends shaping 2023's social media marketing for higher education and learn how to effectively engage prospective students. Read More
Increasing Opportunity: The Real Value of Higher Education
Helping a student enroll isn’t just the point of higher ed marketing, it’s also a solution for students seeking better lives for themselves and their families. Read More
What We Learned from the InsightsEDU Higher Education Conference
At the InsightsEDU higher education conference, guests gained invaluable insight and knowledge from experienced professionals. Here's a recap of InsightsEDU 2023! Read More
Online College Students in 2023: What Matters Most
Explore key takeaways into the latest trends for online college students in 2023 and get strategies for reaching them - download now! Read More
Using Student Testimonials To Support Higher Ed Marketing
Get the best from student testimonials by making smart choices about who the testimonial comes from and how it's used. Brand alignment matters! Read More
Get Potential Students to Answer the Phone
Students will only answer the phone if they know what they’re going to get. Here’s how to engage prospective students so they’ll pick up when programs call. Read More
Using Secondary Data to Evaluate Program Viability
Higher education institutions use secondary data for insights into program viability and gauging future success. Read More
Micro-Credentials Continue to Grow in Popularity
The Demand for Micro-Credentials The unpredictability of a pandemic, the rapid evolution of technology, and a shifting job market have all contributed to a meteoric rise in the popularity of micro-credentials. Student demands have shifted, ... Read More
Influencer Marketing in Higher Ed: A Crash Course
Influencers are the new big idea in marketing. Spurred by the boom in social media platforms and consumers’ increasing frustration with more overt ads, many businesses are turning to influencer marketing to reach their target ... Read More