Blog: higher education marketing agency

Core Web Vitals in 2022: A Guide for Higher Ed Marketers

BY: Emma Rose November 29, 2021

If you’ve recently tried to read up on Core Web Vitals, your head might have been left spinning. You want to know how this new search ranking metric set will affect your higher ed marketing ... Read More

Is a Higher Education Marketing Agency the Right Partner for You?

BY: Mari Breedlove September 10, 2021

Higher education recruitment and student engagement have undergone a massive shift over the past few years. Coupled with that, the way we market to and engage with prospective students continues to evolve. Digital platforms are ... Read More

OTT Marketing Best Practices for Higher Education

BY: Lora Polich September 15, 2020

OTT advertising can be a valuable asset to a marketing strategy. Lora Polich, the Director of Awareness Marketing for EducationDynamics, discusses OTT marketing best practices. Read More

Partnering with Business and Industry

BY: Emma Rose June 22, 2020

Achieving alignment between education and business is an urgent challenge for institutions. When students can see how programs align with their career goals, they are more likely to pursue an education. Read More

EducationDynamics Announces the Acquisition of Key Assets of Thruline Marketing

BY: Eric McGee December 2, 2019

EducationDynamics, a leader in higher education marketing and enrollment management services, announces the acquisition of key assets of Thruline Marketing. EducationDynamics has acquired Thruline Marketing’s agency-of-record business, which provides paid digital marketing, traditional marketing, and ... Read More

Which Factors are College Students Considering When Searching Online Programs? – Part 1

BY: Christopher Tashjian May 17, 2018

Download the free 2017 Online College Students report from Aslanian Market Research. They’re Looking at Costs First When a student is choosing a traditional classroom-based school they’re typically looking at two main factors when applying: ... Read More

What Makes for a Killer Enrollment Contact Strategy?

BY: Chris Gilmore April 2, 2018

The most crucial step to reach and capture student attention lies in your contact strategy. In fact, setting the tone for your relationships with potential students throughout the enrollment lifecycle lends itself to how they ... Read More