Blog: higher education marketing agency
How to Find the Best Marketing Agency for Your Goals
Explore the crucial factors to consider when selecting a marketing agency for your higher education institution. Read More
Core Web Vitals in 2022: A Guide for Higher Ed Marketers
If you’ve recently tried to read up on Core Web Vitals, your head might have been left spinning. You want to know how this new search ranking metric set will affect your higher ed marketing ... Read More
OTT Marketing Best Practices for Higher Education
OTT advertising can be a valuable asset to a marketing strategy. Lora Polich, the Director of Awareness Marketing for EducationDynamics, discusses OTT marketing best practices. Read More
Partnering with Business and Industry
Achieving alignment between education and business is an urgent challenge for institutions. When students can see how programs align with their career goals, they are more likely to pursue an education. Read More
EducationDynamics Announces the Acquisition of Key Assets of Thruline Marketing
EducationDynamics, a leader in higher education marketing and enrollment management services, announces the acquisition of key assets of Thruline Marketing. EducationDynamics has acquired Thruline Marketing’s agency-of-record business, which provides paid digital marketing, traditional marketing, and ... Read More
Which Factors are College Students Considering When Searching Online Programs? – Part 1
They’re Looking at Costs First When a student is choosing a traditional classroom-based school they’re typically looking at two main factors when applying: academic reputation and alumni success. Online college students are still concerned with ... Read More
What Makes for a Killer Enrollment Contact Strategy?
The most crucial step to reach and capture student attention lies in your contact strategy. In fact, setting the tone for your relationships with potential students throughout the enrollment lifecycle lends itself to how they ... Read More