Blog: higher education marketing
Identifying and Addressing Student Pain Points with Student-Centered Social Media Strategies
Learn how to use student-centered social media strategies to identify student pain points and address them with relevant content tailored. Read More
Google Performance Max Campaigns: A Good Fit For Higher Ed Marketing?
Leverage Google’s AI-enabled ad placement tool, Performance Max, in your higher education marketing strategy. Read More
Using Scenarios to Master the eLearning WebApp
The eLearning Index WebApp is a tool that helps higher ed institutions make strategic decisions about program offerings. Read More
Why College Reviews Matter for Higher Ed Marketing
College reviews from students can build trust and drive enrollment. Here’s how college marketers can encourage and manage reviews for the best results. Read More
Unraveling Instagram Threads: The Next Big Thing for Higher Education Social Media
Discover Instagram Threads, Meta's latest offering for bite-sized, text-based content. Enhance your marketing strategy with this new platform Read More
How AI Texting Helps Enrollment Teams Be First to Contact
Reaching potential students first should be a primary goal for any college or university. See how AI texting can help now and what future development may bring. Read More
Increase Student Enrollment with the eLearning Index
Increase student enrollment with data-driven insights from the eLearning Index, helping you fine-tune your higher education program offerings Read More
Brand Positioning Strategies for Successful Higher Education Marketing
Discover effective brand positioning strategies used by higher education institutions to attract and retain top-tier students, enhancing their reputation and success in the competitive academic landscape. Read More
Using AI for Higher Ed Marketing? Beware the AI Bias
Artificial intelligence can be a useful tool for Higher Ed Marketers, but anyone using it should be aware of potential AI Bias. Here’s how to use AI responsibly. Read More
Six Trends to Increase the Success of Your Higher Education Social Media Marketing Strategy
Explore the latest trends shaping 2023's social media marketing for higher education and learn how to effectively engage prospective students. Read More
Increasing Opportunity: The Real Value of Higher Education
Helping a student enroll isn’t just the point of higher ed marketing, it’s also a solution for students seeking better lives for themselves and their families. Read More
Why Higher Education Needs to Embrace Microcredentials
Microcredentials – the new power-up in higher ed. Discover how these skill-based achievements are leveling up students' futures and boosting enrollments. Read More
Why Ad-Supported Streaming Services Matter for Higher Ed Marketing
Ad-supported streaming services offer a valuable opportunity for higher ed marketing. Here’s how institutions can use these platforms for awareness marketing. Read More
How Images of Diversity Support DEI Goals for Colleges
Images of diversity help all students feel welcome and support DEI goals. Higher Ed Marketing should include high-quality images featuring real diversity. Read More
Using Social Media Video Networks for Higher Ed Marketing
Different social media video networks have different audiences and uses. Match the higher ed marketing message and format to the platform for best results. Read More