Blog: higher education marketing

Get Potential Students to Answer the Phone

BY: Travis Coufal October 11, 2022

Students will only answer the phone if they know what they’re going to get. Here’s how to engage prospective students so they’ll pick up when programs call. Read More

The Some College, No Degree Market Is Growing

BY: Emma Rose September 27, 2022

The number of people with some college, no degree is growing. Here’s what colleges and universities need to know to support returning adult students. Read More

Using Secondary Data to Evaluate Program Viability

BY: Steven Fischer September 22, 2022

Higher education institutions use secondary data for insights into program viability and gauging future success. Read More

What Are Micro-Credentials Really Worth?

BY: Emma Rose September 20, 2022

The value of micro-credentials may not be obvious to employers. Higher ed marketers can connect the dots to show their worth. Read More

3 Questions to Guide Data-Driven Marketing

BY: Sarah Russell September 6, 2022

Data-driven marketing is more than collecting data points. It puts data into context to understand how digital marketing supports the ultimate goal. Read More

Strengthen Your Student Success Coaching Program

BY: Emma Rose August 29, 2022

Whether you are implementing a student success team for the first time or looking to strengthen your existing processes, here are some key considerations that will improve your retention rates and support students through their academic journey. Read More

Get Ready for InsightsEDU 2023

BY: Jesse Homan August 15, 2022

Learn from the top higher ed marketing leaders about their latest strategies for marketing to students and growing enrollments. Join us on March 7-9, 2023 in Denver for the best InsightsEDU conference yet. Read More

4 Data Sources for Higher Ed Every Institution Must Apply

BY: Emma Rose April 18, 2022

Make Smarter Choices with These Data Sources for Higher Ed Repeating what you’ve always done won’t help your college or university thrive in a rapidly changing higher education market. The right data helps you understand ... Read More

Google Performance Max Campaigns: A Good Fit For Higher Ed Marketing?

BY: Mackenzie Hope February 22, 2022

Should Colleges Use Google’s Performance Max Campaign Type? If you’re looking for ways to increase lead generation results from your Google Ads, you might wonder if Google’s newest campaign type is right for your school. ... Read More

How ACR Smart Tech Can Target Higher Ed Ad Buys

BY: Emma Rose November 30, 2021

Your television is watching you. Well, actually, it’s watching what you watch. Using a technology called automated content recognition (ACR), smart TVs can track viewership habits. A few years ago, only the most high-end models ... Read More

Core Web Vitals in 2022: A Guide for Higher Ed Marketers

BY: Emma Rose November 29, 2021

If you’ve recently tried to read up on Core Web Vitals, your head might have been left spinning. You want to know how this new search ranking metric set will affect your higher ed marketing ... Read More

Micro-Credentials Continue to Grow in Popularity

BY: Emma Rose November 4, 2021

The Demand for Micro-Credentials The unpredictability of a pandemic, the rapid evolution of technology, and a shifting job market have all contributed to a meteoric rise in the popularity of micro-credentials. Student demands have shifted, ... Read More

The Future of Open Rate Visibility

BY: Mari Breedlove October 27, 2021

On September 20th, Apple released the largely anticipated and, for some, dreaded iOS 15 update. After being announced in June, marketers braced themselves for the changes in open rate visibility brought on by these updates ... Read More

Influencer Marketing in Higher Ed: A Crash Course

BY: Lora Polich October 22, 2021

Influencers are the new big idea in marketing. Spurred by the boom in social media platforms and consumers’ increasing frustration with more overt ads, many businesses are turning to influencer marketing to reach their target ... Read More

Survey of the Higher Ed Landscape 2021

BY: Mari Breedlove October 12, 2021

EducationDynamics explores the economic, social, and psychological factors impacting higher education enrollment and student behavior. Read More