Blog: higher education marketing

BY: Jesse Homan October 11, 2024

As the expectations of Modern Learners shift toward flexibility, career growth, and value, institutions must adapt to stay competitive. Uncover 10 powerful strategies to engage these students, build stronger connections, and implement a Unified Enrollment Strategy for sustained success. Read More

BY: Jesse Homan September 11, 2024

Discover how the Modern Learner is transforming higher education by moving beyond traditional student categories to a more adaptable, career-focused approach. Learn key strategies for navigating these changes. Read More

BY: Steven Fischer September 5, 2024

New NCES data shows a shift in student priorities, with Modern Learners increasingly seeking career-focused degrees and certificates. This trend highlights the need for institutions to adapt, prioritizing programs aligned with market demand and re-evaluating the value proposition of traditional offerings. Discover how to attract and enroll students in this evolving landscape. Read More

BY: Sarah Russell September 3, 2024

Learn how to adapt your TikTok marketing strategy in the face of potential changes and explore alternative options to reach your audience. Read More

BY: Jesse Homan July 29, 2024

Increase student enrollment with data-driven insights from the eLearning Index, helping you fine-tune your higher education program offerings Read More

BY: Jennifer Ravey June 24, 2024

Instant access to information is becoming the new normal. The moment a question arises, the demand for an answer is immediate. AI-powered chatbots offer a powerful solution for meeting these demands and driving enrollment growth by providing instant support and information to prospective students. Read More

BY: Jesse Homan March 1, 2024

Discover key takeaways and speaker insights from the inspiring InsightsEDU 2024 conference, focused on the success of career-ready learners in online programs. Save the date for next year's InsightsEDU 2025! Read More

BY: Jesse Homan February 28, 2024

Explore the potential of AI in SEO, from keyword research and content creation to personalization and voice search optimization. Learn how AI can help you craft high-quality content, personalize the student journey, and stay ahead of the curve in the ever-changing SEO landscape. Read More

BY: Jesse Homan February 27, 2024

Dive into the key findings of the Online College Students 2024 report. Discover the latest insights into re-enrollment opportunities, rapid response importance, and unique program offerings. Download the complete report for actionable data and in-depth analysis. Read More

BY: Courtney Hill February 20, 2024

Learn how to boost your higher education enrollment with aligned paid and organic search strategies. Stand out in the competitive landscape and attract qualified students effectively. Read More

BY: Jesse Homan February 7, 2024

Find out what it takes to succeed in higher ed marketing in 2024. Explore key trends and actionable strategies for growing enrollment and engaging students. Read More

BY: Amanda Cabrera January 22, 2024

Discover student challenges in the early stages of the "simplified" FAFSA launch and empower your financial aid team to guide them seamlessly Read More

BY: Jesse Homan January 12, 2024

Meet the speakers shaping higher education. Interact, learn, and optimize your strategies for online student engagement at InsightsEDU 2024 Read More

BY: Jesse Homan January 9, 2024

Trends in Higher Education Marketing and Student Engagement The marketing and enrollment management landscape continuously shifts, presenting new challenges and opportunities. The evolving nature of the student journey has ushered in an era where prospective ... Read More

BY: Sarah Russell December 12, 2023

Explore strategies that humanize AI in higher education to improve the overall student experience. Read More