Blog: marketing for higher education

Inside InsightsEDU 2026: Highlights From the Conference Transforming Higher Education

BY: Bethany Moran February 26, 2026

Explore how InsightsEDU 2026 pushed higher ed leaders to move beyond business as usual and rebuild around the Modern Learner. Read More

Shape the Future or Get Left Behind: The New Reality for Higher Ed Leaders 

BY: Bethany Moran January 14, 2026

Explore what institutions must do now to ditch outdated playbooks and build ones that succeed in today’s rapidly changing higher ed landscape. Read More

InsightsEDU 2026: The Higher Ed Conference Built to Disrupt the Status Quo

BY: Bethany Moran December 18, 2025

InsightsEDU 2026 exists because higher ed is at an inflection point. Learn why this conference matters now—and why leaders who want clarity, alignment and momentum around the Modern Learner can’t afford to miss it. Read More

Meet the Speakers Transforming Higher Ed at InsightsEDU 2026

BY: Bethany Moran December 12, 2025

Hear from higher ed leaders who are dismantling legacy models and redefining growth strategies at InsightsEDU 2026. Read More

InsightsEDU 2026: The Sessions Higher Ed Can’t Afford to Ignore  

BY: Bethany Moran December 12, 2025

Higher education is evolving faster than ever. Explore the sessions shaping the future of higher education at InsightsEDU 2026. Read More

Key Performance Indicators that Matter in 2026

BY: Katie Tomlinson September 17, 2025

Discover how measuring key performance indicators empowers colleges and universities to boost enrollment, improve student experience and achieve strategic goals. Read More

2026 Higher Education Digital Marketing Trends and Predictions

BY: Courtney Hill September 16, 2025

Discover 2026 higher education digital marketing trends with EducationDynamics. Get expert insights to guide your strategy. Read More

How Marketers are Winning With AI-Powered Search

BY: Courtney Hill August 4, 2025

Explore how adapting to shifting paid search strategies empowers higher education institutions to better engage students, boost enrollment and enhance their brand reputation. Read More

What Higher Ed Marketers Can Learn from the Meltwater Summit 2025

BY: John Michael Szczepaniak June 9, 2025

The Meltwater Summit 2025 revealed how creativity, brand strategy and AI are converging to shape the future of marketing. Discover key takeaways for higher education marketing leaders looking to boost brand visibility and strengthen institutional reputation in today’s fast-evolving digital landscape. Read More

Stop Marketing to Yesterday’s Students: A New Era for Higher Ed 

BY: Sarah Russell April 24, 2025

Higher education marketing is evolving fast—and many institutions are falling behind. As student behaviors shift, AI accelerates change and budgets tighten, outdated strategies no longer deliver results. Learn the key changes reshaping the student journey and the strategies institutions need to stay competitive. Read More

Unlocking Generative Engine Optimization (GEO): What Marketers Must Do to Stay Ahead

BY: Sarah Russell April 15, 2025

Generative Engine Optimization (GEO) is transforming higher education marketing by enabling data-driven personalization and dynamic engagement, both essential for connecting with the Modern Learner. Learn how your institution can leverage GEO to not only stay ahead but lead the way in this new digital landscape. Read More

Introducing the InsightsEDU Echo Webinar Series

BY: Morgan Boeh March 12, 2025

Discover expert insights from InsightsEDU 2025 with the InsightsEDU Echo Webinar Series — a collection of impactful sessions designed to enhance your higher education marketing, recruitment, and enrollment strategies. Join us throughout March and April to gain practical takeaways from industry leaders Read More

What’s New at InsightsEDU 2025? Key Updates You Won’t Want to Miss

BY: Bethany Moran January 31, 2025

InsightsEDU 2025 features new sessions, expert insights, and networking opportunities designed for higher education marketing and enrollment professionals. Explore key updates and what to expect at this year’s conference. Read More

Four Benefits of Attending InsightsEDU

BY: Bethany Moran January 7, 2025

Discover the Top 4 Benefits of Attending InsightsEDU – the ultimate higher ed conference designed to empower professionals supporting Modern Learners. Read More

The Sky Is The 300 Character Limit: BlueSky, The Next Big Social Media Platform

BY: John Michael Szczepaniak November 26, 2024

Discover BlueSky's key features and benefits as an emerging social media platform with a decentralized structure and a strong focus on community engagement. Its innovative approach is reshaping digital communication and offers significant opportunities for institutions to enhance their social media strategies. Read More