Blog: marketing for higher education
Marketing and Enrollment Management Benchmarks 2024
Trends in Higher Education Marketing and Student Engagement The marketing and enrollment management landscape continuously shifts, presenting new challenges and opportunities. The evolving nature of the student journey has ushered in an era where prospective ... Read More
Humanizing AI in Higher Education: Strategies to Maintain a Personal Touch
Explore strategies that humanize AI in higher education to improve the overall student experience. Read More
AI in Higher Ed: Navigating the Future Landscape
AI is transforming higher education, from enhancing student engagement to revamping marketing strategies. Learn how AI can redefine the future of higher education marketing Read More
Improving the Student Journey with Micro-Conversion Marketing
Micro-conversions are the key to optimizing the student journey and increasing conversions and success. Learn how to identify, track, and analyze micro-conversions to improve your funnel and achieve your goals. Read More
Navigating InsightsEDU: What University and College Leaders Should Know Before Attending
Maximize your conference experience with expert tips. From strategic prep to engaging peers, unlock the full potential of InsightsEDU. Read More
Beyond Twitter: Alternative Strategies for Higher Education Social Media Managers
Explore alternative social media strategies for higher ed amid Twitter changes. Navigate new avenues for effective engagement beyond Twitter Read More
Everything You Need to Know About Programmatic Advertising in Higher Ed
Programmatic advertising can help higher education institutions grow enrollment and build brand awareness. EDDY specializes in programmatic advertising for higher education and can help institutions overcome challenges and achieve their goals. Read More
Survey of the Higher Education Landscape 2023
Discover the latest insights on the Higher Education Landscape with our 6 key findings. Stay up-to-date with our informative blog post. Read More
Gaining Deeper Insights into Stopped-Out Students
Discover the reasons why stopped-out students struggle with persistence and retention. Our blog sheds light on this issue and offers solutions to help them succeed. Read More
Transition Away from OPMs to Unbundled Services in Higher Education
Higher education is shifting from OPMs to unbundled services and getting better results. Learn benefits, overcome challenges, and get actionable recommendations. Read More
Find the Right Higher Ed Marketing Media Mix
Enhance the effectiveness of your student recruitment efforts by understanding and developing the right media marketing mix. Read More
Identifying and Addressing Student Pain Points with Student-Centered Social Media Strategies
Learn how to use student-centered social media strategies to identify student pain points and address them with relevant content tailored. Read More
Unraveling Instagram Threads: The Next Big Thing for Higher Education Social Media
Discover Instagram Threads, Meta's latest offering for bite-sized, text-based content. Enhance your marketing strategy with this new platform Read More
Brand Positioning Strategies for Successful Higher Education Marketing
Discover effective brand positioning strategies used by higher education institutions to attract and retain top-tier students, enhancing their reputation and success in the competitive academic landscape. Read More
Using AI for Higher Ed Marketing? Beware the AI Bias
Artificial intelligence can be a useful tool for Higher Ed Marketers, but anyone using it should be aware of potential AI Bias. Here’s how to use AI responsibly. Read More