Blog: student engagement
Chatbots in Higher Ed: Optimizing Website Interactions for Prospective Students
Instant access to information is becoming the new normal. The moment a question arises, the demand for an answer is immediate. AI-powered chatbots offer a powerful solution for meeting these demands and driving enrollment growth by providing instant support and information to prospective students. Read More
Seeing Past the Enrollment Cliff of 2025
While the anticipated sudden drop in the number of 18-year-olds entering college will have dramatic effects in 2025 for traditional undergraduate programs, the ramifications for programs that are online or serve non-traditional students will take a little longer to come into effect but are coming. Read More
Highlights from the InsightsEDU 2024 Conference
Discover key takeaways and speaker insights from the inspiring InsightsEDU 2024 conference, focused on the success of career-ready learners in online programs. Save the date for next year's InsightsEDU 2025! Read More
The Online College Students Report 2024
Dive into the key findings of the Online College Students 2024 report. Discover the latest insights into re-enrollment opportunities, rapid response importance, and unique program offerings. Download the complete report for actionable data and in-depth analysis. Read More
Aligning Your Paid Search and Organic Search Marketing for Higher Education Enrollment Growth
Learn how to boost your higher education enrollment with aligned paid and organic search strategies. Stand out in the competitive landscape and attract qualified students effectively. Read More
Key Performance Indicators that Matter in 2024
Discover how measuring key performance indicators empowers colleges and universities to boost enrollment, improve student experience, and achieve strategic goals. Read More
Higher Education Enrollment and Marketing Trends of 2024
Find out what it takes to succeed in higher ed marketing in 2024. Explore key trends and actionable strategies for growing enrollment and engaging students. Read More
2024 Higher Education Digital Marketing Trends and Predictions
Discover 2024 higher education digital marketing trends with EducationDynamics. Get expert insights to guide your strategy. Read More
The “Simplified” FAFSA: Are We Leaving Students Behind?
Discover student challenges in the early stages of the "simplified" FAFSA launch and empower your financial aid team to guide them seamlessly Read More
Meet the Minds Behind the Mic at InsightsEDU 2024
Meet the speakers shaping higher education. Interact, learn, and optimize your strategies for online student engagement at InsightsEDU 2024 Read More
Marketing and Enrollment Management Benchmarks 2024
Trends in Higher Education Marketing and Student Engagement The marketing and enrollment management landscape continuously shifts, presenting new challenges and opportunities. The evolving nature of the student journey has ushered in an era where prospective ... Read More
Humanizing AI in Higher Education: Strategies to Maintain a Personal Touch
Explore strategies that humanize AI in higher education to improve the overall student experience. Read More
Improving the Student Journey with Micro-Conversion Marketing
Micro-conversions are the key to optimizing the student journey and increasing conversions and success. Learn how to identify, track, and analyze micro-conversions to improve your funnel and achieve your goals. Read More
Everything You Need to Know About Programmatic Advertising in Higher Ed
Programmatic advertising can help higher education institutions grow enrollment and build brand awareness. EDDY specializes in programmatic advertising for higher education and can help institutions overcome challenges and achieve their goals. Read More
Gaining Deeper Insights into Stopped-Out Students
Discover the reasons why stopped-out students struggle with persistence and retention. Our blog sheds light on this issue and offers solutions to help them succeed. Read More