Blog: student engagement

The Online College Students Report 2024

BY: Jesse Homan February 27, 2024

Dive into the key findings of the Online College Students 2024 report. Discover the latest insights into re-enrollment opportunities, rapid response importance, and unique program offerings. Download the complete report for actionable data and in-depth analysis. Read More

Aligning Your Paid Search and Organic Search Marketing for Higher Education Enrollment Growth

BY: Courtney Hill February 20, 2024

Learn how to boost your higher education enrollment with aligned paid and organic search strategies. Stand out in the competitive landscape and attract qualified students effectively. Read More

Key Performance Indicators that Matter in 2024

BY: Jesse Homan February 15, 2024

Discover how measuring key performance indicators empowers colleges and universities to boost enrollment, improve student experience, and achieve strategic goals. Read More

Higher Education Enrollment and Marketing Trends of 2024

BY: Jesse Homan February 7, 2024

Find out what it takes to succeed in higher ed marketing in 2024. Explore key trends and actionable strategies for growing enrollment and engaging students. Read More

2024 Higher Education Digital Marketing Trends and Predictions

BY: Courtney Hill January 30, 2024

Discover 2024 higher education digital marketing trends with EducationDynamics. Get expert insights to guide your strategy. Read More

The “Simplified” FAFSA: Are We Leaving Students Behind?

BY: Chris Gilmore January 22, 2024

Discover student challenges in the early stages of the "simplified" FAFSA launch and empower your financial aid team to guide them seamlessly Read More

Meet the Minds Behind the Mic at InsightsEDU 2024

BY: Jesse Homan January 12, 2024

Meet the speakers shaping higher education. Interact, learn, and optimize your strategies for online student engagement at InsightsEDU 2024 Read More

Marketing and Enrollment Management Benchmarks 2024

BY: Jesse Homan January 9, 2024

Trends in Higher Education Marketing and Student Engagement The marketing and enrollment management landscape continuously shifts, presenting new challenges and opportunities. The evolving nature of the student journey has ushered in an era where prospective ... Read More

Humanizing AI in Higher Education: Strategies to Maintain a Personal Touch

BY: Sarah Russell December 12, 2023

Explore strategies that humanize AI in higher education to improve the overall student experience. Read More

Improving the Student Journey with Micro-Conversion Marketing

BY: Sarah Russell November 30, 2023

Micro-conversions are the key to optimizing the student journey and increasing conversions and success. Learn how to identify, track, and analyze micro-conversions to improve your funnel and achieve your goals. Read More

Everything You Need to Know About Programmatic Advertising in Higher Ed

BY: Lora Polich November 8, 2023

Programmatic advertising can help higher education institutions grow enrollment and build brand awareness. EDDY specializes in programmatic advertising for higher education and can help institutions overcome challenges and achieve their goals. Read More

Gaining Deeper Insights into Stopped-Out Students

BY: Jodi Ashbrook October 17, 2023

Discover the reasons why stopped-out students struggle with persistence and retention. Our blog sheds light on this issue and offers solutions to help them succeed. Read More

Identifying and Addressing Student Pain Points with Student-Centered Social Media Strategies

BY: Jennifer Ravey September 13, 2023

Learn how to use student-centered social media strategies to identify student pain points and address them with relevant content tailored. Read More

A Five-Step Strategy for Your Enrollment Management Team to Find and Enroll New Students

BY: Jodi Ashbrook August 3, 2023

Equip your enrollment management team with a five-step strategy to find and enroll new students. This human-centric approach will elevate your institution's standing and engage high-intent students. Read More

Why College Reviews Matter for Higher Ed Marketing

BY: Jennifer Ravey July 13, 2023

College reviews from students can build trust and drive enrollment. Here’s how college marketers can encourage and manage reviews for the best results. Read More