Blog: student engagement

A Five-Step Strategy for Your Enrollment Management Team to Find and Enroll New Students

BY: Jodi Ashbrook August 3, 2023

Equip your enrollment management team with a five-step strategy to find and enroll new students. This human-centric approach will elevate your institution's standing and engage high-intent students. Read More

Why College Reviews Matter for Higher Ed Marketing

BY: Jennifer Ravey July 13, 2023

College reviews from students can build trust and drive enrollment. Here’s how college marketers can encourage and manage reviews for the best results. Read More

Unraveling Instagram Threads: The Next Big Thing for Higher Education Social Media

BY: John Michael Szczepaniak July 6, 2023

Discover Instagram Threads, Meta's latest offering for bite-sized, text-based content. Enhance your marketing strategy with this new platform Read More

How AI Texting Helps Enrollment Teams Be First to Contact

BY: Chris Gilmore June 22, 2023

Reaching potential students first should be a primary goal for any college or university. See how AI texting can help now and what future development may bring. Read More

Brand Positioning Strategies for Successful Higher Education Marketing

BY: Sarah Russell June 15, 2023

Discover effective brand positioning strategies used by higher education institutions to attract and retain top-tier students, enhancing their reputation and success in the competitive academic landscape. Read More

Six Trends to Increase the Success of Your Higher Education Social Media Marketing Strategy

BY: Jennifer Ravey May 25, 2023

Explore the latest trends shaping 2023's social media marketing for higher education and learn how to effectively engage prospective students. Read More

Using Social Media Video Networks for Higher Ed Marketing

BY: Lora Polich March 30, 2023

Different social media video networks have different audiences and uses. Match the higher ed marketing message and format to the platform for best results. Read More

Increase User Engagement On College Websites

BY: Taylor Precure March 22, 2023

Boost user engagement on college websites by sharing the information students need and providing a user experience that redefines their expectations. Read More

Online College Students in 2023: What Matters Most

BY: Carol Aslanian March 15, 2023

Explore key takeaways into the latest trends for online college students in 2023 and get strategies for reaching them - download now! Read More

Convince Returning Adult Students to Enroll Again

BY: Travis Coufal October 18, 2022

Here’s how colleges and universities can enroll more returning adult students by crafting marketing messages that speak to what these students want and need. Read More

Get Potential Students to Answer the Phone

BY: Travis Coufal October 11, 2022

Students will only answer the phone if they know what they’re going to get. Here’s how to engage prospective students so they’ll pick up when programs call. Read More

Phone-based Contact Getting Sent To Voicemail?

BY: Travis Coufal October 4, 2022

Phone calls are an effective way to contact potential students, but actually reaching students may be getting harder. Here’s why. Read More

The Some College, No Degree Market Is Growing

BY: Emma Rose September 27, 2022

The number of people with some college, no degree is growing. Here’s what colleges and universities need to know to support returning adult students. Read More

Strengthen Your Student Success Coaching Program

BY: Emma Rose August 29, 2022

Whether you are implementing a student success team for the first time or looking to strengthen your existing processes, here are some key considerations that will improve your retention rates and support students through their academic journey. Read More

How Your Student Support Services Can Improve Retention

BY: Chris Gilmore June 25, 2021

Student support students are more than a nice perk for students enrolling in college and university programs. They can mean the difference between a degree and a stop-out for many students. If your goal is to improve student retention, student support services are a vital element in your toolkit. Read More