Blog:
Navigating the Uncertainty: TikTok Marketing in the Face of Potential Bans
Learn how to adapt your TikTok marketing strategy in the face of potential changes and explore alternative options to reach your audience. Read More
A New Direction for Third-Party Cookies
Google reverses course on third-party cookie deprecation. Learn about the impact and how to navigate this new era of advertising. Read More
Optimizing Your University Website for Maximum Conversions
Turn website visitors into enrolled students! Learn how to optimize your university website for maximum conversions. Get tips on user experience, content creation and data-driven strategies. Read More
A Full-Funnel Marketing Guide for Higher Education
Read our guide on how to implement a full funnel marketing approach that effectively turns prospects into enrolled students. Read More
Humanizing AI in Higher Education: Strategies to Maintain a Personal Touch
Explore strategies that humanize AI in higher education to improve the overall student experience. Read More
AI in Higher Ed: Navigating the Future Landscape
AI is transforming higher education, from enhancing student engagement to revamping marketing strategies. Learn how AI can redefine the future of higher education marketing Read More
Improving the Student Journey with Micro-Conversion Marketing
Micro-conversions are the key to optimizing the student journey and increasing conversions and success. Learn how to identify, track, and analyze micro-conversions to improve your funnel and achieve your goals. Read More
Find the Right Higher Ed Marketing Media Mix
Enhance the effectiveness of your student recruitment efforts by understanding and developing the right media marketing mix. Read More
Revisiting: The Future of Analytics with Google Analytics 4
Google Analytics 4 (GA4) is the next generation of Google's web analytics platform. Learn more about how this affects your college. Read More
Brand Positioning Strategies for Successful Higher Education Marketing
Discover effective brand positioning strategies used by higher education institutions to attract and retain top-tier students, enhancing their reputation and success in the competitive academic landscape. Read More
Using AI for Higher Ed Marketing? Beware the AI Bias
Artificial intelligence can be a useful tool for Higher Ed Marketers, but anyone using it should be aware of potential AI Bias. Here’s how to use AI responsibly. Read More
ChatGPT: AI & Search Engine Revolution
Take a closer look at the groundbreaking technology behind Microsoft's ChatGPT and find out what that means for search engine results. Read More
3 Questions to Guide Data-Driven Marketing
Data-driven marketing is more than collecting data points. It puts data into context to understand how digital marketing supports the ultimate goal. Read More
Make the Most of Your Higher Ed Marketing Budget
Achieve a positive cost per enrollment by building your marketing budget strategy one level at a time. Build your marketing budget in 4 easy steps. Read More
More Students are Searching for Online Programs
Last year, 2020, marked obvious changes in the education landscape unlike anything the industry has seen. Students were uncertain about the near future of their education and sudden shifts to accommodate these changes had to be made. Correspondingly, the beginning of the COVID-19 pandemic created a surge in searches for online education opportunities. Read More