Blog:
Why Your Ad Clicks Aren’t Turning Into Applications
Bridge the gap between higher ed marketing and admissions. Align your tech stack and CRM activation strategy to increase speed to lead and application rates. Read More
Why Your 2026 Ad Spend Is Reaching Parents, Not Students (And How to Fix It)
Why is your 2026 digital ad spend reaching parents instead of students? Shift your higher ed media mix to short-form video and boost college enrollment. Read More
Introducing Signal Engineering
Stop optimizing for a path students no longer take. Learn how to align your university's brand and performance marketing with the Signal Engineering framework. Read More
The Collapse of the Higher Ed Funnel
Higher ed organic traffic is dropping as prospective students shift to AI and social search. Discover how to build real authority where modern learners look. Read More
The Website Visit Is Now the Last Step
AI surfaces are where student decisions are made now, before the website visit, before the inquiry form. Sarah Russell, VP of Marketing at EducationDynamics, shares what she saw at Google Marketing Live and what it means for your enrollment strategy. Read More
Ads Are Coming to ChatGPT. What Higher Ed Marketers Need to Know.
Discover how ChatGPT ads signal a shift in AI-driven discovery and what it means for higher ed marketing and enrollment leaders. Read More
A Full-Funnel Marketing Guide for Higher Education
Read our guide on how to implement a full funnel marketing approach that effectively turns prospects into enrolled students. Read More
The Unignorable Data on AI in Higher Ed Marketing and Enrollment Management
Just a few years ago, AI in higher education was largely a topic for innovation labs and speculative white papers. Today, it has moved from the periphery to the absolute core of institutional viability, particularly in the critical areas of marketing and enrollment management. Read More
Measuring AI Density within the Evolving Search Marketing Landscape
AI is transforming how students search and redefining what SEO success truly means. As clicks and rankings lose their edge, modern KPIs like AI density offer a clearer picture of your impact. See how higher ed marketers can stay visible and relevant in an AI-first world. Read More
Stop Marketing to Yesterday’s Students: A New Era for Higher Ed
Higher education marketing is evolving fast—and many institutions are falling behind. As student behaviors shift, AI accelerates change and budgets tighten, outdated strategies no longer deliver results. Learn the key changes reshaping the student journey and the strategies institutions need to stay competitive. Read More
Unlocking Generative Engine Optimization (GEO): What Marketers Must Do to Stay Ahead
Generative Engine Optimization (GEO) is transforming higher education marketing by enabling data-driven personalization and dynamic engagement, both essential for connecting with the Modern Learner. Learn how your institution can leverage GEO to not only stay ahead but lead the way in this new digital landscape. Read More
Navigating the Uncertainty: TikTok Marketing in the Face of Potential Bans
Learn how to adapt your TikTok marketing strategy in the face of potential changes and explore alternative options to reach your audience. Read More
A New Direction for Third-Party Cookies
Google reverses course on third-party cookie deprecation. Learn about the impact and how to navigate this new era of advertising. Read More
Optimizing Your University Website for Maximum Conversions
Turn website visitors into enrolled students! Learn how to optimize your university website for maximum conversions. Get tips on user experience, content creation and data-driven strategies. Read More
Humanizing AI in Higher Education: Strategies to Maintain a Personal Touch
Explore strategies that humanize AI in higher education to improve the overall student experience. Read More