Humanizing AI in Higher Education: Strategies to Maintain a Personal Touch

BY: Sarah Russell December 12, 2023

Explore strategies that humanize AI in higher education to improve the overall student experience. Read More

AI in Higher Ed: Navigating the Future Landscape

BY: Sarah Russell December 1, 2023

AI is transforming higher education, from enhancing student engagement to revamping marketing strategies. Learn how AI can redefine the future of higher education marketing Read More

Improving the Student Journey with Micro-Conversion Marketing

BY: Sarah Russell November 30, 2023

Micro-conversions are the key to optimizing the student journey and increasing conversions and success. Learn how to identify, track, and analyze micro-conversions to improve your funnel and achieve your goals. Read More

Find the Right Higher Ed Marketing Media Mix

BY: Sarah Russell September 22, 2023

Enhance the effectiveness of your student recruitment efforts by understanding and developing the right media marketing mix. Read More

Revisiting: The Future of Analytics with Google Analytics 4

BY: Sarah Russell June 30, 2023

Google Analytics 4 (GA4) is the next generation of Google's web analytics platform. Learn more about how this affects your college. Read More

Brand Positioning Strategies for Successful Higher Education Marketing

BY: Sarah Russell June 15, 2023

Discover effective brand positioning strategies used by higher education institutions to attract and retain top-tier students, enhancing their reputation and success in the competitive academic landscape. Read More

Using AI for Higher Ed Marketing? Beware the AI Bias

BY: Sarah Russell June 1, 2023

Artificial intelligence can be a useful tool for Higher Ed Marketers, but anyone using it should be aware of potential AI Bias. Here’s how to use AI responsibly. Read More

ChatGPT: AI & Search Engine Revolution

BY: Sarah Russell February 16, 2023

Take a closer look at the groundbreaking technology behind Microsoft's ChatGPT and find out what that means for search engine results. Read More

3 Questions to Guide Data-Driven Marketing

BY: Sarah Russell September 6, 2022

Data-driven marketing is more than collecting data points. It puts data into context to understand how digital marketing supports the ultimate goal. Read More

Make the Most of Your Higher Ed Marketing Budget

BY: Sarah Russell July 29, 2022

Achieve a positive cost per enrollment by building your marketing budget strategy one level at a time. Build your marketing budget in 4 easy steps. Read More

More Students are Searching for Online Programs

BY: Sarah Russell May 25, 2021

Last year, 2020, marked obvious changes in the education landscape unlike anything the industry has seen. Students were uncertain about the near future of their education and sudden shifts to accommodate these changes had to be made. Correspondingly, the beginning of the COVID-19 pandemic created a surge in searches for online education opportunities. Read More

Google’s Algorithm Update for 2021, Improving Page Experience

BY: Sarah Russell May 20, 2021

You’ve heard the buzz about Google’s Algorithm update for 2021. Now you’re wondering how it will impact organic performance for your web pages and landing pages. Like many of Google’s major algorithm updates over the last few years, this one focuses on speed and usability. Read More

The Impact of iOS 14 and Facebook Advertising

BY: Sarah Russell April 22, 2021

Apple announced a new policy update as part of iOS 14 expected to take full effect in January 2021, changing the way Facebook advertising operates. Read More

Google Takes Us on a Paid Search Roller Coaster with Recent Core Update

BY: Sarah Russell February 28, 2020

Several weeks ago, Google rolled out an algorithm update dubbed the “January 2020 Core Update.” This update drove some volatility within organic rankings, rich snippets, and more across a wide range of industries; the metaphorical ... Read More