Blog:
ChatGPT: AI & Search Engine Revolution
Take a closer look at the groundbreaking technology behind Microsoft's ChatGPT and find out what that means for search engine results. Read More
Find the Right Higher Ed Marketing Media Mix
Higher education marketers can optimize for enrollment by balancing their marketing media mix based on down-funnel performance and shifting media habits Read More
3 Questions to Guide Data-Driven Marketing
Data-driven marketing is more than collecting data points. It puts data into context to understand how digital marketing supports the ultimate goal. Read More
Make the Most of Your Higher Ed Marketing Budget
Achieve a positive cost per enrollment by building your marketing budget strategy one level at a time. Build your marketing budget in 4 easy steps. Read More
The Future of Analytics Is Here with Google Analytics 4
Why advertisers should prioritize the transition to avoid data loss Google Analytics 4 (GA4) is the next generation of Google’s web analytics platform. It offers many new features, including enhanced data collection, more robust and ... Read More
More Students are Searching for Online Programs
Last year, 2020, marked obvious changes in the education landscape unlike anything the industry has seen. Students were uncertain about the near future of their education and sudden shifts to accommodate these changes had to be made. Correspondingly, the beginning of the COVID-19 pandemic created a surge in searches for online education opportunities. Read More
Google’s Algorithm Update for 2021, Improving Page Experience
You’ve heard the buzz about Google’s Algorithm update for 2021. Now you’re wondering how it will impact organic performance for your web pages and landing pages. Like many of Google’s major algorithm updates over the last few years, this one focuses on speed and usability. Read More
The Impact of iOS 14 and Facebook Advertising
Apple announced a new policy update as part of iOS 14 expected to take full effect in January 2021, changing the way Facebook advertising operates. Read More
Google Takes Us on a Paid Search Roller Coaster with Recent Core Update
Several weeks ago, Google rolled out an algorithm update dubbed the “January 2020 Core Update.” This update drove some volatility within organic rankings, rich snippets, and more across a wide range of industries; the metaphorical ... Read More