Blog: featured
Marketing Attribution Models for Higher Ed
With so many ways to connect with potential students, how do you know which channels are working? How do you decide where to increase your investment and which channels might not be right for you? Marketing attribution modeling can help. Read More
EducationDynamics Acquires Higher Education Portal CLASSESUSA
EducationDynamics, a leader in higher education marketing and enrollment management services, today announced the acquisition of higher education portal ClassesUSA from Los Angeles-based Core Digital Media. Read More
Competency-Based Education: Helping Students Turn Experience Into Credits
Many post-traditional students are looking for ways to minimize the time and financial commitment required by higher education. One way to help students achieve this goal is by helping them to turn their experience into credits. Read More
EducationDynamics Hosts Minority First Generation Scholarship Contest
EducationDynamics is pleased to host its first annual Minority First Generation Scholarship Contest aimed to help first generation and minority students achieve their academic goals. Read More
Unlocking Insights from The Online College Students Report
To remain future-ready, colleges and universities are applying agility and innovation in their quest to meet the needs of the online college student population. Insights from our Online College Students Report helped to answer these questions from higher education experts. Read More
Texting Best Practices for College Admissions
Many colleges and universities have yet to consider how texting could fit into their overall communication strategy. But innovative schools are starting to explore the benefits of texting for recruitment. Read More
Featured Snippets: A Case Study
Featured snippets are a powerful way to increase your school’s visibility in search. Take a look at how one school increased organic traffic by capturing position zero with a little help from EducationDynamics. Read More
How Virtual Study Abroad Opportunities Meet Pandemic Challenges
COVID-19 has made study abroad opportunities unlikely for the 2020-2021 academic year. This presents a challenge institutions must overcome to deliver programs with similar value. Read More
Texting in the Recruitment Process – What You Need to Know to Get Started
What if you could increase prospective student conversions by up to 300 percent? Research says texting could do just that. Read More
Recruiting and Retaining First Generation, Post-traditional Students
Recruiting and retaining first-generation post-traditional students is one way that institutions can keep reaching enrollment goals even as the number of traditional students declines. Read More
Beyond Benchmarks 2020 – The New State of Higher Education
At the start of 2020, no one could have predicted the impact of COVID-19. In just a few months, it has pushed higher education online, altered the trajectory of the labor market and forced institutions ... Read More
OTT Marketing Best Practices for Higher Education
OTT advertising can be a valuable asset to a marketing strategy. Lora Polich, the Director of Awareness Marketing for EducationDynamics, discusses OTT marketing best practices. Read More
Ready to go Over the Top? Explaining OTT Marketing for Higher Ed
OTT ad placements are the hot marketing opportunity everyone is talking about. But what exactly are they talking about? Take a look at what OTT is and how it can help you reach more prospective students. Read More
Partnering with Business and Industry
Achieving alignment between education and business is an urgent challenge for institutions. When students can see how programs align with their career goals, they are more likely to pursue an education. Read More