Blog: featured
Micro-Credentials Continue to Grow in Popularity
The Demand for Micro-Credentials The unpredictability of a pandemic, the rapid evolution of technology, and a shifting job market have all contributed to a meteoric rise in the popularity of micro-credentials. Student demands have shifted, ... Read More
The Future of Open Rate Visibility
On September 20th, Apple released the largely anticipated and, for some, dreaded iOS 15 update. After being announced in June, marketers braced themselves for the changes in open rate visibility brought on by these updates ... Read More
Influencer Marketing in Higher Ed: A Crash Course
Influencers are the new big idea in marketing. Spurred by the boom in social media platforms and consumers’ increasing frustration with more overt ads, many businesses are turning to influencer marketing to reach their target ... Read More
Survey of the Higher Ed Landscape 2021
EducationDynamics explores the economic, social, and psychological factors impacting higher education enrollment and student behavior. Read More
Community College Students: A Data-Driven Look at Enrollment
Between the pandemic’s ongoing disruption of higher ed and the increased exposure that has resulted from a first lady who is a community college professor, colleges have been given a unique advantage as of late. ... Read More
Nielsen Loses MRC Accreditation: Does This Impact Higher Ed Marketing?
If you have been keeping an eye on higher ed marketing, Nielsen’s recent loss of accreditation might feel a bit unsettling. For decades, Nielsen has been synonymous with TV ratings and is undoubtedly the brand ... Read More
Is a Higher Education Marketing Agency the Right Partner for You?
Higher education recruitment and student engagement have undergone a massive shift over the past few years. Coupled with that, the way we market to and engage with prospective students continues to evolve. Digital platforms are ... Read More
How Are Colleges Preparing for the Fall? A Look At Strategies
There are almost 4,000 degree-granting institutions in the United States and it seems like every one of them has a unique strategy for the fall 2021 semester. To get a clearer sense of how colleges are preparing for the fall, we sifted through hundreds of news stories and temporary school policies. Here’s what we discovered. Read More
How Marketing Messages Can Promote Competency-Based Education
Competency-based education is growing in popularity, again. Many institutions are looking at competency-based education with renewed interest. The right messaging can help attract students to these new and evolving programs. Read More
Authentic Marketing to Attract Minority Students to Colleges
Engaging messages and strategies offer inclusive opportunities for students to join your programs. Inviting these students to engage with your programs will help create a better and more attractive higher ed environment. This all begins with attractive campaigns with authentic messaging about your college, programs, and values. Read More
How Your Student Support Services Can Improve Retention
Student support students are more than a nice perk for students enrolling in college and university programs. They can mean the difference between a degree and a stop-out for many students. If your goal is to improve student retention, student support services are a vital element in your toolkit. Read More
Can TikTok and Snapchat Support Your Higher Ed Marketing Strategy?
If you start a conversation about social media marketing for higher ed, one question is bound to come up sooner or later: Should we be on TikTok and Snapchat? Read More
Online College Students 2021
There is no doubt that the landscape of higher education has been permanently altered, and the past year has proven to be a challenging time for students and educators alike. In EducationDynamics’ latest report, Online College Students 2021, the data uncover further evidence that online learning is a largely successful platform that is only just beginning to reach its potential. Read More
More Students are Searching for Online Programs
Last year, 2020, marked obvious changes in the education landscape unlike anything the industry has seen. Students were uncertain about the near future of their education and sudden shifts to accommodate these changes had to be made. Correspondingly, the beginning of the COVID-19 pandemic created a surge in searches for online education opportunities. Read More
Google’s Algorithm Update for 2021, Improving Page Experience
You’ve heard the buzz about Google’s Algorithm update for 2021. Now you’re wondering how it will impact organic performance for your web pages and landing pages. Like many of Google’s major algorithm updates over the last few years, this one focuses on speed and usability. Read More