Blog: higher education marketing
Stop Marketing to Yesterday’s Students: A New Era for Higher Ed
Higher education marketing is evolving fast—and many institutions are falling behind. As student behaviors shift, AI accelerates change and budgets tighten, outdated strategies no longer deliver results. Learn the key changes reshaping the student journey and the strategies institutions need to stay competitive. Read More
Unlocking Generative Engine Optimization (GEO): What Marketers Must Do to Stay Ahead
Generative Engine Optimization (GEO) is transforming higher education marketing by enabling data-driven personalization and dynamic engagement, both essential for connecting with the Modern Learner. Learn how your institution can leverage GEO to not only stay ahead but lead the way in this new digital landscape. Read More
Introducing the InsightsEDU Echo Webinar Series
Discover expert insights from InsightsEDU 2025 with the InsightsEDU Echo Webinar Series — a collection of impactful sessions designed to enhance your higher education marketing, recruitment, and enrollment strategies. Join us throughout March and April to gain practical takeaways from industry leaders Read More
Modern Learners, Modern Strategies: The New Rules of Engagement
Discover the evolving needs of Modern Learners with insights from our 2025 Engaging the Modern Learner Report. Uncover key shifts to refine enrollment strategies and create more personalized experiences. Read More
What’s New at InsightsEDU 2025? Key Updates You Won’t Want to Miss
InsightsEDU 2025 features new sessions, expert insights, and networking opportunities designed for higher education marketing and enrollment professionals. Explore key updates and what to expect at this year’s conference. Read More
Four Benefits of Attending InsightsEDU
Discover the Top 4 Benefits of Attending InsightsEDU – the ultimate higher ed conference designed to empower professionals supporting Modern Learners. Read More
The Sky Is The 300 Character Limit: BlueSky, The Next Big Social Media Platform
Discover BlueSky's key features and benefits as an emerging social media platform with a decentralized structure and a strong focus on community engagement. Its innovative approach is reshaping digital communication and offers significant opportunities for institutions to enhance their social media strategies. Read More
Voices of Innovation: Meet InsightsEDU 2025 Featured Speakers
Get to know the featured speakers at InsightsEDU 2025, who are transforming higher education with strategies to enhance student engagement and success. Read More
Key Findings from the 2025 Landscape of Higher Education Report
Discover key insights from the 2025 Landscape of Higher Education Report, offering an in-depth analysis of current enrollment trends, evolving student preferences, and emerging educational pathways. Read More
10 Strategies to Attract and Enroll the Modern Learner
As the expectations of Modern Learners shift toward flexibility, career growth, and value, institutions must adapt to stay competitive. Uncover 10 powerful strategies to engage these students, build stronger connections, and implement a Unified Enrollment Strategy for sustained success. Read More
Defining the Modern Learner: A New Era in Higher Education
Discover how the Modern Learner is transforming higher education by moving beyond traditional student categories to a more adaptable, career-focused approach. Learn key strategies for navigating these changes. Read More
NCES Data Shows Modern Learners Prioritizing Career Focused Degrees
New NCES data shows a shift in student priorities, with Modern Learners increasingly seeking career-focused degrees and certificates. This trend highlights the need for institutions to adapt, prioritizing programs aligned with market demand and re-evaluating the value proposition of traditional offerings. Discover how to attract and enroll students in this evolving landscape. Read More
Navigating the Uncertainty: TikTok Marketing in the Face of Potential Bans
Learn how to adapt your TikTok marketing strategy in the face of potential changes and explore alternative options to reach your audience. Read More
Increase Student Enrollment with the eLearning Index
Increase student enrollment with data-driven insights from the eLearning Index, helping you fine-tune your higher education program offerings Read More
Chatbots in Higher Ed: Optimizing Website Interactions for Prospective Students
Instant access to information is becoming the new normal. The moment a question arises, the demand for an answer is immediate. AI-powered chatbots offer a powerful solution for meeting these demands and driving enrollment growth by providing instant support and information to prospective students. Read More