Blog: higher education marketing
ChatGPT: AI & Search Engine Revolution
Take a closer look at the groundbreaking technology behind Microsoft's ChatGPT and find out what that means for search engine results. Read More
Marketing and Enrollment: Benchmarks for 2023
Flexibility and choice are increasingly important. Find out how to respond in our latest Marketing and Enrollment Management Benchmarks report. Read More
Netflix’s Basic Ad Tier Launch
Netflix introduced its Basic With Ads tier. If you're considering it as a new marketing platform for your college, here’s what you need to know. Read More
Informational Calls To Wow Prospective Students
Informational calls with prospective students are about more than collecting program information. Here’s how enrollment advisors can make calls valuable. Read More
Convince Returning Adult Students to Enroll Again
Here’s how colleges and universities can enroll more returning adult students by crafting marketing messages that speak to what these students want and need. Read More
Get Potential Students to Answer the Phone
Students will only answer the phone if they know what they’re going to get. Here’s how to engage prospective students so they’ll pick up when programs call. Read More
The Some College, No Degree Market Is Growing
The number of people with some college, no degree is growing. Here’s what colleges and universities need to know to support returning adult students. Read More
Using Secondary Data to Evaluate Program Viability
Higher education institutions use secondary data for insights into program viability and gauging future success. Read More
What Are Micro-Credentials Really Worth?
The value of micro-credentials may not be obvious to employers. Higher ed marketers can connect the dots to show their worth. Read More
3 Questions to Guide Data-Driven Marketing
Data-driven marketing is more than collecting data points. It puts data into context to understand how digital marketing supports the ultimate goal. Read More
Strengthen Your Student Success Coaching Program
Whether you are implementing a student success team for the first time or looking to strengthen your existing processes, here are some key considerations that will improve your retention rates and support students through their academic journey. Read More
Get Ready for InsightsEDU 2023
Learn from the top higher ed marketing leaders about their latest strategies for marketing to students and growing enrollments. Join us on March 7-9, 2023 in Denver for the best InsightsEDU conference yet. Read More
How ACR Smart Tech Can Target Higher Ed Ad Buys
Your television is watching you. Well, actually, it’s watching what you watch. Using a technology called automated content recognition (ACR), smart TVs can track viewership habits. A few years ago, only the most high-end models ... Read More
Core Web Vitals in 2022: A Guide for Higher Ed Marketers
If you’ve recently tried to read up on Core Web Vitals, your head might have been left spinning. You want to know how this new search ranking metric set will affect your higher ed marketing ... Read More