Blog: Higher Education Marketing
Google’s Updates to Phrase Match and Broad Match Modifier
This week, Google announced their plan to phase out support for broad match modifier keywords, and phrase match keywords to expand to cover additional broad match modifier traffic. Read More
EducationDynamics Acquires Higher Education Portal CLASSESUSA
EducationDynamics, a leader in higher education marketing and enrollment management services, today announced the acquisition of higher education portal ClassesUSA from Los Angeles-based Core Digital Media. Read More
Featured Snippets: A Case Study
Featured snippets are a powerful way to increase your school’s visibility in search. Take a look at how one school increased organic traffic by capturing position zero with a little help from EducationDynamics. Read More
How Virtual Study Abroad Opportunities Meet Pandemic Challenges
COVID-19 has made study abroad opportunities unlikely for the 2020-2021 academic year. This presents a challenge institutions must overcome to deliver programs with similar value. Read More
Texting in the Recruitment Process – What You Need to Know to Get Started
What if you could increase prospective student conversions by up to 300 percent? Research says texting could do just that. Read More
OTT Marketing Best Practices for Higher Education
OTT advertising can be a valuable asset to a marketing strategy. Lora Polich, the Director of Awareness Marketing for EducationDynamics, discusses OTT marketing best practices. Read More
Ready to go Over the Top? Explaining OTT Marketing for Higher Ed
OTT ad placements are the hot marketing opportunity everyone is talking about. But what exactly are they talking about? Take a look at what OTT is and how it can help you reach more prospective students. Read More
Aligning Marketing, Recruitment, and Academic Experiences
Higher education marketing message should match with recruitment processes and program realities. Align marketing and recruitment with the real program to deliver real results. Read More
Partnering with Business and Industry
Achieving alignment between education and business is an urgent challenge for institutions. When students can see how programs align with their career goals, they are more likely to pursue an education. Read More
The Value of Talking Money
Earning a college degree is a huge investment. College tuition and related costs loom large in the minds of your potential students. When you bring pricing into the conversation early, you confirm that you understand ... Read More
Google Takes Us on a Paid Search Roller Coaster with Recent Core Update
Several weeks ago, Google rolled out an algorithm update dubbed the “January 2020 Core Update.” This update drove some volatility within organic rankings, rich snippets, and more across a wide range of industries; the metaphorical ... Read More
Unbundled Education Isn’t Here to Kill Your Degree Program.
Living In a World With Choices. Unbundled education – The concept has circulated in higher education for over a decade. Some colleges and universities have tried to hide from it. Others have attempted to face ... Read More
EducationDynamics Announces the Acquisition of Key Assets of Thruline Marketing
EducationDynamics, a leader in higher education marketing and enrollment management services, announces the acquisition of key assets of Thruline Marketing. EducationDynamics has acquired Thruline Marketing’s agency-of-record business, which provides paid digital marketing, traditional marketing, and ... Read More
Optimize Facebook Ads for Better Higher Ed Marketing
Have you ever boosted a Facebook post only to be let down by the results? You found your audience, had great ad creative, set aside a reasonable budget, but the ad still under-performed. For too ... Read More
Higher Ed Recruiting Opportunities on Snapchat, Pinterest, and LinkedIn
Pew Research Center, YouTube, Facebook, and Instagram continue to occupy the top three spots for American’s social media use. But what about those ranking further down the list? Twenty-nine percent of all Americans report using ... Read More