Blog: Higher Education Marketing
What Are Micro-Credentials Really Worth?
The value of micro-credentials may not be obvious to employers. Higher ed marketers can connect the dots to show their worth. Read More
3 Questions to Guide Data-Driven Marketing
Data-driven marketing is more than collecting data points. It puts data into context to understand how digital marketing supports the ultimate goal. Read More
Strengthen Your Student Success Coaching Program
Whether you are implementing a student success team for the first time or looking to strengthen your existing processes, here are some key considerations that will improve your retention rates and support students through their academic journey. Read More
Get Ready for InsightsEDU 2023
Learn from the top higher ed marketing leaders about their latest strategies for marketing to students and growing enrollments. Join us on March 7-9, 2023 in Denver for the best InsightsEDU conference yet. Read More
Make the Most of Your Higher Ed Marketing Budget
Achieve a positive cost per enrollment by building your marketing budget strategy one level at a time. Build your marketing budget in 4 easy steps. Read More
Ask EDDY: Marketing To and Serving Online Students Q&A
We're answering a few questions related to our 2022 Online College Student Report. Here's what you need to know about enrollment marketing. Read More
3 Trends, 1 Challenge — A Look at Programmatic Advertising
A look at three trends in programmatic advertising and how they can help education marketers optimize ad spend and maximize results. Read More
Core Web Vitals: Improve Your Webpage Speed
In late 2021, Google created new Core Web Vitals (CWV) metrics. Learn more about how page speed affects your core web vitals. Read More
Online College Students Report 2022
The Demands & Preferences of Online College Students Today When EducationDynamics first started surveying and reporting on the demands and preferences of online college students in 2012, little was understood about this relative niche pocket ... Read More
7 Lessons Higher Ed Can Learn From The Great Resignation
How Higher Ed Can Weather The Storm of the Great Resignation What will the great resignation mean for colleges and universities? Aside from the direct impact on staffing, it may also change how they think ... Read More
4 Data Sources for Higher Ed Every Institution Must Apply
Make Smarter Choices with These Data Sources for Higher Ed Repeating what you’ve always done won’t help your college or university thrive in a rapidly changing higher education market. The right data helps you understand ... Read More
A Sneak Peek at InsightsEDU: Speakers, Sessions and Highlights
Join us in Denver or virtually online for good times, networking and more than a few amazing sessions on the future of higher ed marketing and enrollment management. Read More
Marketing & Enrollment Management Benchmarks 2022
What do the changes of the last year mean for higher education marketing and engagement? That’s the big question we answer in the Marketing and Enrollment Management Benchmarks 2022 report. Read More
Adult and Online Higher Ed Conferences 2022
We’re looking forward to the chance to attend more conferences in-person this year. Here’s a list of the 12 higher education conferences we’re most excited about in 2022. Read More
How ACR Smart Tech Can Target Higher Ed Ad Buys
Your television is watching you. Well, actually, it’s watching what you watch. Using a technology called automated content recognition (ACR), smart TVs can track viewership habits. A few years ago, only the most high-end models ... Read More