Blog: Higher Education Marketing
Using AI for Higher Ed Marketing? Beware the AI Bias
Artificial intelligence can be a useful tool for Higher Ed Marketers, but anyone using it should be aware of potential AI Bias. Here’s how to use AI responsibly. Read More
Six Trends to Increase the Success of Your Higher Education Social Media Marketing Strategy
Explore the latest trends shaping 2023's social media marketing for higher education and learn how to effectively engage prospective students. Read More
Increasing Opportunity: The Real Value of Higher Education
Helping a student enroll isn’t just the point of higher ed marketing, it’s also a solution for students seeking better lives for themselves and their families. Read More
Why Ad-Supported Streaming Services Matter for Higher Ed Marketing
Ad-supported streaming services offer a valuable opportunity for higher ed marketing. Here’s how institutions can use these platforms for awareness marketing. Read More
How Images of Diversity Support DEI Goals for Colleges
Images of diversity help all students feel welcome and support DEI goals. Higher Ed Marketing should include high-quality images featuring real diversity. Read More
Using Social Media Video Networks for Higher Ed Marketing
Different social media video networks have different audiences and uses. Match the higher ed marketing message and format to the platform for best results. Read More
Increase User Engagement On College Websites
Boost user engagement on college websites by sharing the information students need and providing a user experience that redefines their expectations. Read More
Online College Students in 2023: What Matters Most
Explore key takeaways into the latest trends for online college students in 2023 and get strategies for reaching them - download now! Read More
ChatGPT: AI & Search Engine Revolution
Take a closer look at the groundbreaking technology behind Microsoft's ChatGPT and find out what that means for search engine results. Read More
Marketing and Enrollment: Benchmarks for 2023
Flexibility and choice are increasingly important. Find out how to respond in our latest Marketing and Enrollment Management Benchmarks report. Read More
What 2023 Has In Store: Trends in Higher Education Marketing
Change is inevitable, and the events of the past few years have pushed higher ed programs to change faster than ever before. Based on data we’ve collected over the last few years, here are our educated predictions for the trends in higher education for 2023. Read More
Using Student Testimonials To Support Higher Ed Marketing
Get the best from student testimonials by making smart choices about who the testimonial comes from and how it's used. Brand alignment matters! Read More
Product Updates LinkedIn Messaging for Higher Education Marketers
Learn about upcoming changes in the LinkedIn messaging platform. Here's a preview of what is to come and how higher education marketers can make the most of it. Read More
Netflix’s Basic Ad Tier Launch
Netflix introduced its Basic With Ads tier. If you're considering it as a new marketing platform for your college, here’s what you need to know. Read More
How Degree Completion Programs Support Equity For All
People with some college, no credential experience an outsized impact in unfavorable economic weather, but degree completion programs can help. Read More