Blog: Higher Education Marketing
Texting in the Recruitment Process – What You Need to Know to Get Started
What if you could increase prospective student conversions by up to 300 percent? Research says texting could do just that. Read More
OTT Marketing Best Practices for Higher Education
OTT advertising can be a valuable asset to a marketing strategy. Lora Polich, the Director of Awareness Marketing for EducationDynamics, discusses OTT marketing best practices. Read More
Ready to go Over the Top? Explaining OTT Marketing for Higher Ed
OTT ad placements are the hot marketing opportunity everyone is talking about. But what exactly are they talking about? Take a look at what OTT is and how it can help you reach more prospective students. Read More
Aligning Marketing, Recruitment, and Academic Experiences
Higher education marketing message should match with recruitment processes and program realities. Align marketing and recruitment with the real program to deliver real results. Read More
Partnering with Business and Industry
Achieving alignment between education and business is an urgent challenge for institutions. When students can see how programs align with their career goals, they are more likely to pursue an education. Read More
The Value of Talking Money
Earning a college degree is a huge investment. College tuition and related costs loom large in the minds of your potential students. When you bring pricing into the conversation early, you confirm that you understand ... Read More
Google Takes Us on a Paid Search Roller Coaster with Recent Core Update
Several weeks ago, Google rolled out an algorithm update dubbed the “January 2020 Core Update.” This update drove some volatility within organic rankings, rich snippets, and more across a wide range of industries; the metaphorical ... Read More
EducationDynamics Announces the Acquisition of Key Assets of Thruline Marketing
EducationDynamics, a leader in higher education marketing and enrollment management services, announces the acquisition of key assets of Thruline Marketing. EducationDynamics has acquired Thruline Marketing’s agency-of-record business, which provides paid digital marketing, traditional marketing, and ... Read More
Optimize Facebook Ads for Better Higher Ed Marketing
Have you ever boosted a Facebook post only to be let down by the results? You found your audience, had great ad creative, set aside a reasonable budget, but the ad still under-performed. For too ... Read More
Higher Ed Recruiting Opportunities on Snapchat, Pinterest, and LinkedIn
Pew Research Center, YouTube, Facebook, and Instagram continue to occupy the top three spots for American’s social media use. But what about those ranking further down the list? Twenty-nine percent of all Americans report using ... Read More
How to Make your College Irresistible on Social Media
On social, you’re not intruding on students when they’re reading an article or watching a funny video. Instead, they come looking for you. As a result, your messages feel helpful instead of pushy or “salesy” ... Read More