Blog: Higher Education Marketing
Survey of the Higher Ed Landscape 2021
EducationDynamics explores the economic, social, and psychological factors impacting higher education enrollment and student behavior. Read More
Community College Students: A Data-Driven Look at Enrollment
Between the pandemic’s ongoing disruption of higher ed and the increased exposure that has resulted from a first lady who is a community college professor, colleges have been given a unique advantage as of late. ... Read More
Nielsen Loses MRC Accreditation: Does This Impact Higher Ed Marketing?
If you have been keeping an eye on higher ed marketing, Nielsen’s recent loss of accreditation might feel a bit unsettling. For decades, Nielsen has been synonymous with TV ratings and is undoubtedly the brand ... Read More
Is a Higher Education Marketing Agency the Right Partner for You?
Higher education recruitment and student engagement have undergone a massive shift over the past few years. Coupled with that, the way we market to and engage with prospective students continues to evolve. Digital platforms are ... Read More
How Are Colleges Preparing for the Fall? A Look At Strategies
There are almost 4,000 degree-granting institutions in the United States and it seems like every one of them has a unique strategy for the fall 2021 semester. To get a clearer sense of how colleges are preparing for the fall, we sifted through hundreds of news stories and temporary school policies. Here’s what we discovered. Read More
How Marketing Messages Can Promote Competency-Based Education
Competency-based education is growing in popularity, again. Many institutions are looking at competency-based education with renewed interest. The right messaging can help attract students to these new and evolving programs. Read More
How to Get Creative With Awareness Marketing in Higher Ed
Over-the-top and streaming marketing channels are a powerful way to reach potential students. About 72% of U.S. households were reachable through these channels by the end of 2020. That's why higher ed marketers are getting creative to maximize engagement on OTT and streaming platforms. The best part is, you don’t need new creative assets. You just need the right invitation to engage. Read More
Can TikTok and Snapchat Support Your Higher Ed Marketing Strategy?
If you start a conversation about social media marketing for higher ed, one question is bound to come up sooner or later: Should we be on TikTok and Snapchat? Read More
More Students are Searching for Online Programs
Last year, 2020, marked obvious changes in the education landscape unlike anything the industry has seen. Students were uncertain about the near future of their education and sudden shifts to accommodate these changes had to be made. Correspondingly, the beginning of the COVID-19 pandemic created a surge in searches for online education opportunities. Read More
Google’s Algorithm Update for 2021, Improving Page Experience
You’ve heard the buzz about Google’s Algorithm update for 2021. Now you’re wondering how it will impact organic performance for your web pages and landing pages. Like many of Google’s major algorithm updates over the last few years, this one focuses on speed and usability. Read More
How to Use Social Media to Improve Student Success
You might think of your social media platforms as a tool to attract potential students. But they’re also an effective way to engage existing students so they’re more likely to persist. You can share announcements, highlight student services, and build community around shared values. Most importantly, social media platforms are an effective way to hear and respond to student questions and concerns. Read More
The Impact of iOS 14 and Facebook Advertising
Apple announced a new policy update as part of iOS 14 expected to take full effect in January 2021, changing the way Facebook advertising operates. Read More
How Data Can Enhance Retention for Higher Ed
If you’re looking for ways to improve student retention, data is a powerful place to start. Data can help you establish an effective communication strategy that keeps students engaged. With data, you can proactively reach out to students who might be at risk of stopping out. Linking different data streams can help you customize your approach to help every student feel supported. Read More
OTT Advertising Continues to Engage Potential Students
If you want to reach students in the U.S., putting your message on television is a smart idea. But don’t start writing checks to your local broadcast station just yet. Mobile and streaming options, collectively known as OTT or Connected TV, are redefining television. Read More
Google’s Updates to Phrase Match and Broad Match Modifier
This week, Google announced their plan to phase out support for broad match modifier keywords, and phrase match keywords to expand to cover additional broad match modifier traffic. Read More