Blog: Higher Education Marketing
A Full-Funnel Marketing Guide for Higher Education
Read our guide on how to implement a full funnel marketing approach that effectively turns prospects into enrolled students. Read More
Seeing Past the Enrollment Cliff of 2025
While the anticipated sudden drop in the number of 18-year-olds entering college will have dramatic effects in 2025 for traditional undergraduate programs, the ramifications for programs that are online or serve non-traditional students will take a little longer to come into effect but are coming. Read More
Chatbots in Higher Ed: Optimizing Website Interactions for Prospective Students
Conversations about AI in higher education have mostly focused on student use of AI, but most leave out institutions’ own reliance on the technology – using chatbots on websites. These AI-powered virtual assistants are being ... Read More
AI-Ready SEO Strategies for Higher Education
Explore the potential of AI in SEO, from keyword research and content creation to personalization and voice search optimization. Learn how AI can help you craft high-quality content, personalize the student journey, and stay ahead of the curve in the ever-changing SEO landscape. Read More
The Online College Students Report 2024
Dive into the key findings of the Online College Students 2024 report. Discover the latest insights into re-enrollment opportunities, rapid response importance, and unique program offerings. Download the complete report for actionable data and in-depth analysis. Read More
Aligning Your Paid Search and Organic Search Marketing for Higher Education Enrollment Growth
Learn how to boost your higher education enrollment with aligned paid and organic search strategies. Stand out in the competitive landscape and attract qualified students effectively. Read More
Key Performance Indicators that Matter in 2024
Discover how measuring key performance indicators empowers colleges and universities to boost enrollment, improve student experience, and achieve strategic goals. Read More
Higher Education Enrollment and Marketing Trends of 2024
Find out what it takes to succeed in higher ed marketing in 2024. Explore key trends and actionable strategies for growing enrollment and engaging students. Read More
2024 Higher Education Digital Marketing Trends and Predictions
Discover 2024 higher education digital marketing trends with EducationDynamics. Get expert insights to guide your strategy. Read More
Marketing and Enrollment Management Benchmarks 2024
Trends in Higher Education Marketing and Student Engagement The marketing and enrollment management landscape continuously shifts, presenting new challenges and opportunities. The evolving nature of the student journey has ushered in an era where prospective ... Read More
Higher Education Conferences in 2024 to Put on Your Radar
We’ve put together a list of higher education conferences that we think are worth considering in 2024. Check out our top picks! Read More
Humanizing AI in Higher Education: Strategies to Maintain a Personal Touch
Explore strategies that humanize AI in higher education to improve the overall student experience. Read More
Improving the Student Journey with Micro-Conversion Marketing
Micro-conversions are the key to optimizing the student journey and increasing conversions and success. Learn how to identify, track, and analyze micro-conversions to improve your funnel and achieve your goals. Read More
Everything You Need to Know About Programmatic Advertising in Higher Ed
Programmatic advertising can help higher education institutions grow enrollment and build brand awareness. EDDY specializes in programmatic advertising for higher education and can help institutions overcome challenges and achieve their goals. Read More
Survey of the Higher Education Landscape 2023
Discover the latest insights on the Higher Education Landscape with our 6 key findings. Stay up-to-date with our informative blog post. Read More