Blog: Higher Education Marketing
How You can Apply College Research Writing Skills to AEO
Once, in an attempt to make finding sources more tactile, I worked with an academic librarian to create a scavenger hunt. Students broke into teams and had to: They got competitive, and it was fun to watch them running through ... Read More
SEO Did Not Die at Google I/O. It Just Became Beachfront Property
SEO didn't die at Google I/O—it became premium beachfront property. Learn how AI Overviews are shifting search and how to adapt your content strategy. Read More
The Website Visit Is Now the Last Step
AI surfaces are where student decisions are made now, before the website visit, before the inquiry form. Sarah Russell, VP of Marketing at EducationDynamics, shares what she saw at Google Marketing Live and what it means for your enrollment strategy. Read More
Everything I Needed to Know About AEO, I Learned Teaching Composition
Jennifer Ravey explains why the rapid shift to Answer Engine Optimization (AEO) isn't a brand-new game—it's a return to academic principles of credibility. Read More
Marketing Truths from POSSIBLE 2026 Every Higher Ed Marketer Needs to Hear
Last week, I had the opportunity to attend POSSIBLE 2026 in Miami — one of the most forward-thinking gatherings in marketing, bringing together 7,200 attendees, 300 brand partners, and the MMA Global Board (Marketing and ... Read More
The Three Cs Architecture: From Differentiators to Non-Negotiables
Learn how Cost, Convenience and Career have evolved into non-negotiable threshold conditions in the Modern Learner's enrollment journey. Read More
Defining the New Enrollment Model: Why the Student Journey is Orbital
The traditional enrollment model is broken. Discover why legacy frameworks are failing higher ed leaders and how the new orbital model is restoring predictability in a reshaped learner landscape. Read More
Ads Are Coming to ChatGPT. What Higher Ed Marketers Need to Know.
Discover how ChatGPT ads signal a shift in AI-driven discovery and what it means for higher ed marketing and enrollment leaders. Read More
Upcoming Higher Education Conferences to Put on Your Radar
We’ve put together a list of higher education conferences that we think are worth considering in 2026. Check out our top picks! Read More
Search Everywhere Optimization: Reinventing Student Discovery for the AI Era
Break away from the old search playbook and show up where students actually make decisions with strategies designed for a search-everywhere world. Read More
Shape the Future or Get Left Behind: The New Reality for Higher Ed Leaders
Explore what institutions must do now to ditch outdated playbooks and build ones that succeed in today’s rapidly changing higher ed landscape. Read More
A Mandate for Transformation: Inside the 2026 Marketing and Enrollment Management Benchmarks
Explore the forces reshaping higher ed—and the actions institutions must take now to stay visible, credible and competitive with Modern Learners in 2026 and beyond. Read More
The 2026 Growth Strategy Higher Ed Needs Right Now
See how higher ed institutions can turn disruption into measurable growth with EducationDynamics’ 2026 Landscape insights. Read More