Blog: Higher Education Marketing
Why Your 2026 Ad Spend Is Reaching Parents, Not Students (And How to Fix It)
Why is your 2026 digital ad spend reaching parents instead of students? Shift your higher ed media mix to short-form video and boost college enrollment. Read More
Introducing Signal Engineering
Stop optimizing for a path students no longer take. Learn how to align your university's brand and performance marketing with the Signal Engineering framework. Read More
The Collapse of the Higher Ed Funnel
Higher ed organic traffic is dropping as prospective students shift to AI and social search. Discover how to build real authority where modern learners look. Read More
Upcoming Higher Education Conferences to Put on Your Radar
We’ve put together a list of higher education conferences that we think are worth considering in 2026. Check out our top picks! Read More
Why Organic Social Media Needs to Be In Your Mind
Boost your school’s brand. Discover why intentional organic social media builds community, outsmarts AI, and drives enrollment with EDDY. Read More
How You can Apply College Research Writing Skills to AEO
If your content wouldn't pass a classroom research test, AI won't cite it either. Discover how to apply E-E-A-T and CRAAP principles to higher ed marketing. Read More
SEO Did Not Die at Google I/O. It Just Became Beachfront Property
SEO didn't die at Google I/O—it became premium beachfront property. Learn how AI Overviews are shifting search and how to adapt your content strategy. Read More
The Website Visit Is Now the Last Step
AI surfaces are where student decisions are made now, before the website visit, before the inquiry form. Sarah Russell, VP of Marketing at EducationDynamics, shares what she saw at Google Marketing Live and what it means for your enrollment strategy. Read More
Everything I Needed to Know About AEO, I Learned Teaching Composition
Jennifer Ravey explains why the rapid shift to Answer Engine Optimization (AEO) isn't a brand-new game—it's a return to academic principles of credibility. Read More
Marketing Truths from POSSIBLE 2026 Every Higher Ed Marketer Needs to Hear
Last week, I had the opportunity to attend POSSIBLE 2026 in Miami — one of the most forward-thinking gatherings in marketing, bringing together 7,200 attendees, 300 brand partners, and the MMA Global Board (Marketing and ... Read More
The Three Cs Architecture: From Differentiators to Non-Negotiables
Learn how Cost, Convenience and Career have evolved into non-negotiable threshold conditions in the Modern Learner's enrollment journey. Read More
Defining the New Enrollment Model: Why the Student Journey is Orbital
The traditional enrollment model is broken. Discover why legacy frameworks are failing higher ed leaders and how the new orbital model is restoring predictability in a reshaped learner landscape. Read More
Ads Are Coming to ChatGPT. What Higher Ed Marketers Need to Know.
Discover how ChatGPT ads signal a shift in AI-driven discovery and what it means for higher ed marketing and enrollment leaders. Read More