Blog: Higher Education Marketing
Google Performance Max Campaigns: A Good Fit For Higher Ed Marketing?
Leverage Google’s AI-enabled ad placement tool, Performance Max, in your higher education marketing strategy. Read More
Unraveling Instagram Threads: The Next Big Thing for Higher Education Social Media
Discover Instagram Threads, Meta's latest offering for bite-sized, text-based content. Enhance your marketing strategy with this new platform Read More
Revisiting: The Future of Analytics with Google Analytics 4
Google Analytics 4 (GA4) is the next generation of Google's web analytics platform. Learn more about how this affects your college. Read More
Brand Positioning Strategies for Successful Higher Education Marketing
Discover effective brand positioning strategies used by higher education institutions to attract and retain top-tier students, enhancing their reputation and success in the competitive academic landscape. Read More
Using AI for Higher Ed Marketing? Beware the AI Bias
Artificial intelligence can be a useful tool for Higher Ed Marketers, but anyone using it should be aware of potential AI Bias. Here’s how to use AI responsibly. Read More
Six Trends to Increase the Success of Your Higher Education Social Media Marketing Strategy
Explore the latest trends shaping 2023's social media marketing for higher education and learn how to effectively engage prospective students. Read More
Increasing Opportunity: The Real Value of Higher Education
Helping a student enroll isn’t just the point of higher ed marketing, it’s also a solution for students seeking better lives for themselves and their families. Read More
Why Ad-Supported Streaming Services Matter for Higher Ed Marketing
Ad-supported streaming services offer a valuable opportunity for higher ed marketing. Here’s how institutions can use these platforms for awareness marketing. Read More
How Images of Diversity Support DEI Goals for Colleges
Images of diversity help all students feel welcome and support DEI goals. Higher Ed Marketing should include high-quality images featuring real diversity. Read More
Using Social Media Video Networks for Higher Ed Marketing
Different social media video networks have different audiences and uses. Match the higher ed marketing message and format to the platform for best results. Read More
Increase User Engagement On College Websites
Boost user engagement on college websites by sharing the information students need and providing a user experience that redefines their expectations. Read More
Online College Students in 2023: What Matters Most
Explore key takeaways into the latest trends for online college students in 2023 and get strategies for reaching them - download now! Read More
ChatGPT: AI & Search Engine Revolution
Take a closer look at the groundbreaking technology behind Microsoft's ChatGPT and find out what that means for search engine results. Read More
Find the Right Higher Ed Marketing Media Mix
Higher education marketers can optimize for enrollment by balancing their marketing media mix based on down-funnel performance and shifting media habits Read More
Marketing and Enrollment: Benchmarks for 2023
Flexibility and choice are increasingly important. Find out how to respond in our latest Marketing and Enrollment Management Benchmarks report. Read More