Blog: Higher Education Marketing

Cheap, Affordable, Valuable: Navigating the Cost-Value Conundrum in Higher Education Marketing

BY: Jesse Homan August 14, 2024

Discover strategies for communicating affordability without cheapening your brand and attract students who recognize the unique value you offer. Read More

A New Direction for Third-Party Cookies

BY: Sarah Russell August 1, 2024

Google reverses course on third-party cookie deprecation. Learn about the impact and how to navigate this new era of advertising. Read More

Mastering the Brand-Performance Balancing Act: A Full-Funnel Blueprint for Higher Ed Marketing

BY: Jesse Homan July 22, 2024

Master the balancing act of brand and performance in higher ed marketing. Learn how to bridge the gap between brand and performance with a full-funnel blueprint. Read More

Optimizing Your University Website for Maximum Conversions

BY: Sarah Russell July 19, 2024

Turn website visitors into enrolled students! Learn how to optimize your university website for maximum conversions. Get tips on user experience, content creation and data-driven strategies. Read More

How to Find the Best Marketing Agency for Your Goals

BY: Jesse Homan June 28, 2024

Explore the crucial factors to consider when selecting a marketing agency for your higher education institution. Read More

Chatbots in Higher Ed: Optimizing Website Interactions for Prospective Students

BY: Jennifer Ravey June 24, 2024

Instant access to information is becoming the new normal. The moment a question arises, the demand for an answer is immediate. AI-powered chatbots offer a powerful solution for meeting these demands and driving enrollment growth by providing instant support and information to prospective students. Read More

The Rise of Private 4-Year School Closures: Solutions to a Widespread Crisis

BY: Jesse Homan May 21, 2024

Explore the factors impacting school closures, analyze the stark differences in how two schools responded and which school saw a brighter future. Read More

A Full-Funnel Marketing Guide for Higher Education

BY: Sarah Russell April 22, 2024

Read our guide on how to implement a full funnel marketing approach that effectively turns prospects into enrolled students. Read More

Seeing Past the Enrollment Cliff of 2025

BY: Jesse Homan April 4, 2024

While the anticipated sudden drop in the number of 18-year-olds entering college will have dramatic effects in 2025 for traditional undergraduate programs, the ramifications for programs that are online or serve non-traditional students will take a little longer to come into effect but are coming.  Read More

AI-Ready SEO Strategies for Higher Education

BY: Jesse Homan February 28, 2024

Explore the potential of AI in SEO, from keyword research and content creation to personalization and voice search optimization. Learn how AI can help you craft high-quality content, personalize the student journey, and stay ahead of the curve in the ever-changing SEO landscape. Read More

The Online College Students Report 2024

BY: Jesse Homan February 27, 2024

Dive into the key findings of the Online College Students 2024 report. Discover the latest insights into re-enrollment opportunities, rapid response importance, and unique program offerings. Download the complete report for actionable data and in-depth analysis. Read More

Aligning Your Paid Search and Organic Search Marketing for Higher Education Enrollment Growth

BY: Courtney Hill February 20, 2024

Learn how to boost your higher education enrollment with aligned paid and organic search strategies. Stand out in the competitive landscape and attract qualified students effectively. Read More

Key Performance Indicators that Matter in 2024

BY: Katie Tomlinson February 15, 2024

Discover how measuring key performance indicators empowers colleges and universities to boost enrollment, improve student experience, and achieve strategic goals. Read More

Higher Education Enrollment and Marketing Trends of 2024

BY: Jesse Homan February 7, 2024

Find out what it takes to succeed in higher ed marketing in 2024. Explore key trends and actionable strategies for growing enrollment and engaging students. Read More

2024 Higher Education Digital Marketing Trends and Predictions

BY: Courtney Hill January 30, 2024

Discover 2024 higher education digital marketing trends with EducationDynamics. Get expert insights to guide your strategy. Read More