Blog: Higher Education
Increase User Engagement On College Websites
Boost user engagement on college websites by sharing the information students need and providing a user experience that redefines their expectations. Read More
Online College Students in 2023: What Matters Most
Explore key takeaways into the latest trends for online college students in 2023 and get strategies for reaching them - download now! Read More
ChatGPT: AI & Search Engine Revolution
Take a closer look at the groundbreaking technology behind Microsoft's ChatGPT and find out what that means for search engine results. Read More
Marketing and Enrollment: Benchmarks for 2023
Flexibility and choice are increasingly important. Find out how to respond in our latest Marketing and Enrollment Management Benchmarks report. Read More
Using Student Testimonials To Support Higher Ed Marketing
Get the best from student testimonials by making smart choices about who the testimonial comes from and how it's used. Brand alignment matters! Read More
Higher Education Conferences in 2023 to Put on Your Radar
We’ve put together a list of 20 higher education conferences that we think are worth considering in 2023. Check out our top picks! Read More
InsightsEDU 2023 Speakers & Sessions Announced
Come hear from the speakers at InsightsEDU 2023 in Denver, Colorado. Attend great sessions and engaging topics to navigate the landscape of higher ed. Read More
How Degree Completion Programs Support Equity For All
People with some college, no credential experience an outsized impact in unfavorable economic weather, but degree completion programs can help. Read More
Informational Calls To Wow Prospective Students
Informational calls with prospective students are about more than collecting program information. Here’s how enrollment advisors can make calls valuable. Read More
Convince Returning Adult Students to Enroll Again
Here’s how colleges and universities can enroll more returning adult students by crafting marketing messages that speak to what these students want and need. Read More
Survey of the Higher Ed Landscape 2022
The 2022 Survey of the Higher Education Landscape report provides an in-depth analysis of the economic and demographic headwinds that are pushing institutions to rethink their approach to attracting prospective students. Read More
Get Potential Students to Answer the Phone
Students will only answer the phone if they know what they’re going to get. Here’s how to engage prospective students so they’ll pick up when programs call. Read More
Phone-based Contact Getting Sent To Voicemail?
Phone calls are an effective way to contact potential students, but actually reaching students may be getting harder. Here’s why. Read More
What Are Micro-Credentials Really Worth?
The value of micro-credentials may not be obvious to employers. Higher ed marketers can connect the dots to show their worth. Read More
Strengthen Your Student Success Coaching Program
Whether you are implementing a student success team for the first time or looking to strengthen your existing processes, here are some key considerations that will improve your retention rates and support students through their academic journey. Read More