Blog: Higher Education

Increase User Engagement On College Websites

BY: Taylor Precure March 22, 2023

Boost user engagement on college websites by sharing the information students need and providing a user experience that redefines their expectations. Read More

Online College Students in 2023: What Matters Most

BY: Carol Aslanian March 15, 2023

Explore key takeaways into the latest trends for online college students in 2023 and get strategies for reaching them - download now! Read More

ChatGPT: AI & Search Engine Revolution

BY: Sarah Russell February 16, 2023

Take a closer look at the groundbreaking technology behind Microsoft's ChatGPT and find out what that means for search engine results. Read More

Marketing and Enrollment: Benchmarks for 2023

BY: Eric McGee January 18, 2023

Flexibility and choice are increasingly important. Find out how to respond in our latest Marketing and Enrollment Management Benchmarks report. Read More

Using Student Testimonials To Support Higher Ed Marketing

BY: Emma Rose December 13, 2022

Get the best from student testimonials by making smart choices about who the testimonial comes from and how it's used. Brand alignment matters! Read More

Higher Education Conferences in 2023 to Put on Your Radar

BY: Jesse Homan December 7, 2022

We’ve put together a list of 20 higher education conferences that we think are worth considering in 2023. Check out our top picks! Read More

InsightsEDU 2023 Speakers & Sessions Announced

BY: Jesse Homan November 18, 2022

Come hear from the speakers at InsightsEDU 2023 in Denver, Colorado. Attend great sessions and engaging topics to navigate the landscape of higher ed. Read More

How Degree Completion Programs Support Equity For All

BY: Travis Coufal November 10, 2022

People with some college, no credential experience an outsized impact in unfavorable economic weather, but degree completion programs can help. Read More

Informational Calls To Wow Prospective Students

BY: Travis Coufal November 4, 2022

Informational calls with prospective students are about more than collecting program information. Here’s how enrollment advisors can make calls valuable. Read More

Convince Returning Adult Students to Enroll Again

BY: Travis Coufal October 18, 2022

Here’s how colleges and universities can enroll more returning adult students by crafting marketing messages that speak to what these students want and need. Read More

Survey of the Higher Ed Landscape 2022

BY: Steven Fischer October 17, 2022

The 2022 Survey of the Higher Education Landscape report provides an in-depth analysis of the economic and demographic headwinds that are pushing institutions to rethink their approach to attracting prospective students. Read More

Get Potential Students to Answer the Phone

BY: Travis Coufal October 11, 2022

Students will only answer the phone if they know what they’re going to get. Here’s how to engage prospective students so they’ll pick up when programs call. Read More

Phone-based Contact Getting Sent To Voicemail?

BY: Travis Coufal October 4, 2022

Phone calls are an effective way to contact potential students, but actually reaching students may be getting harder. Here’s why. Read More

What Are Micro-Credentials Really Worth?

BY: Emma Rose September 20, 2022

The value of micro-credentials may not be obvious to employers. Higher ed marketers can connect the dots to show their worth. Read More

Strengthen Your Student Success Coaching Program

BY: Emma Rose August 29, 2022

Whether you are implementing a student success team for the first time or looking to strengthen your existing processes, here are some key considerations that will improve your retention rates and support students through their academic journey. Read More