Blog: Higher Education

Navigating InsightsEDU: What University and College Leaders Should Know Before Attending

BY: Jesse Homan November 16, 2023

Maximize your conference experience with expert tips. From strategic prep to engaging peers, unlock the full potential of InsightsEDU. Read More

Beyond Twitter: Alternative Strategies for Higher Education Social Media Managers

BY: Jennifer Ravey & John Michaels Szczepaniak November 15, 2023

Explore alternative social media strategies for higher ed amid Twitter changes. Navigate new avenues for effective engagement beyond Twitter Read More

Everything You Need to Know About Programmatic Advertising in Higher Ed

BY: Lora Polich November 8, 2023

Programmatic advertising can help higher education institutions grow enrollment and build brand awareness. EDDY specializes in programmatic advertising for higher education and can help institutions overcome challenges and achieve their goals. Read More

Four Benefits of Attending InsightsEDU

BY: Jesse Homan October 19, 2023

Discover the top 4 advantages of attending InsightsEDU - your ultimate higher ed conference focused on career-focused adult students enrolled in online programs. Read More

Gaining Deeper Insights into Stopped-Out Students

BY: Jodi Ashbrook October 17, 2023

Discover the reasons why stopped-out students struggle with persistence and retention. Our blog sheds light on this issue and offers solutions to help them succeed. Read More

Transition Away from OPMs to Unbundled Services in Higher Education

BY: greg clayton October 12, 2023

Higher education is shifting from OPMs to unbundled services and getting better results. Learn benefits, overcome challenges, and get actionable recommendations. Read More

Identifying and Addressing Student Pain Points with Student-Centered Social Media Strategies

BY: Jennifer Ravey September 13, 2023

Learn how to use student-centered social media strategies to identify student pain points and address them with relevant content tailored. Read More

Using Scenarios to Master the eLearning WebApp

BY: Steven Fischer August 10, 2023

The eLearning Index WebApp is a tool that helps higher ed institutions make strategic decisions about program offerings. Read More

A Five-Step Strategy for Your Enrollment Management Team to Find and Enroll New Students

BY: Jodi Ashbrook August 3, 2023

Equip your enrollment management team with a five-step strategy to find and enroll new students. This human-centric approach will elevate your institution's standing and engage high-intent students. Read More

Why College Reviews Matter for Higher Ed Marketing

BY: Jennifer Ravey July 13, 2023

College reviews from students can build trust and drive enrollment. Here’s how college marketers can encourage and manage reviews for the best results. Read More

Unraveling Instagram Threads: The Next Big Thing for Higher Education Social Media

BY: John Michael Szczepaniak July 6, 2023

Discover Instagram Threads, Meta's latest offering for bite-sized, text-based content. Enhance your marketing strategy with this new platform Read More

How AI Texting Helps Enrollment Teams Be First to Contact

BY: Chris Gilmore June 22, 2023

Reaching potential students first should be a primary goal for any college or university. See how AI texting can help now and what future development may bring. Read More

Increase Student Enrollment with the eLearning Index

BY: Katie Tomlinson June 20, 2023

Increase student enrollment with data-driven insights from the eLearning Index, helping you fine-tune your higher education program offerings Read More

Brand Positioning Strategies for Successful Higher Education Marketing

BY: Sarah Russell June 15, 2023

Discover effective brand positioning strategies used by higher education institutions to attract and retain top-tier students, enhancing their reputation and success in the competitive academic landscape. Read More

Using AI for Higher Ed Marketing? Beware the AI Bias

BY: Sarah Russell June 1, 2023

Artificial intelligence can be a useful tool for Higher Ed Marketers, but anyone using it should be aware of potential AI Bias. Here’s how to use AI responsibly. Read More