Blog: Higher Education
More Students are Searching for Online Programs
Last year, 2020, marked obvious changes in the education landscape unlike anything the industry has seen. Students were uncertain about the near future of their education and sudden shifts to accommodate these changes had to be made. Correspondingly, the beginning of the COVID-19 pandemic created a surge in searches for online education opportunities. Read More
Google’s Algorithm Update for 2021, Improving Page Experience
You’ve heard the buzz about Google’s Algorithm update for 2021. Now you’re wondering how it will impact organic performance for your web pages and landing pages. Like many of Google’s major algorithm updates over the last few years, this one focuses on speed and usability. Read More
5 Things to Do Before You Launch a Stop-out Campaign
Almost every program has them—students who pause along the path to completion for one reason or another. These stopout students may intend to return and finish their program of study, but plans are easily derailed. They might not return unless you reach out. To re-engage learners and get them back on track, you need a well-designed stopout campaign. Read More
How Data Can Enhance Retention for Higher Ed
If you’re looking for ways to improve student retention, data is a powerful place to start. Data can help you establish an effective communication strategy that keeps students engaged. With data, you can proactively reach out to students who might be at risk of stopping out. Linking different data streams can help you customize your approach to help every student feel supported. Read More
Using Organic Social Media to Increase Enrollments
The same colleges and universities that happily invest in paid social media advertising sometimes hesitate to build out an organic social media strategy. It might seem like a lot of work for results that are sometimes difficult to measure, but organic social media can recruit students. We know that potential students are researching schools on social. Having a strong organic social media presence can help capture and keep their attention. Read More
Survey of the Enrollment Management Landscape
Prospective students are spending more time online, and engaging with social media and OTT platforms with new intensity. In EducationDynamics’ latest report, Survey of the Enrollment Management Landscape, we uncover latest trends in marketing and student engagement for post-traditional and online higher education. Read More
Looking Back at 2020
The changes wrought by 2020 are likely to influence higher education and how we communicate with students for years to come. Looking back provides us with the opportunity to appreciate the progress we’ve made, evaluate lessons learned, and carve out our collective path forward. Read More
Marketing Attribution Models for Higher Ed
With so many ways to connect with potential students, how do you know which channels are working? How do you decide where to increase your investment and which channels might not be right for you? Marketing attribution modeling can help. Read More
EducationDynamics Acquires Higher Education Portal CLASSESUSA
EducationDynamics, a leader in higher education marketing and enrollment management services, today announced the acquisition of higher education portal ClassesUSA from Los Angeles-based Core Digital Media. Read More
Competency-Based Education: Helping Students Turn Experience Into Credits
Many post-traditional students are looking for ways to minimize the time and financial commitment required by higher education. One way to help students achieve this goal is by helping them to turn their experience into credits. Read More
EducationDynamics Hosts Minority First Generation Scholarship Contest
EducationDynamics is pleased to host its first annual Minority First Generation Scholarship Contest aimed to help first generation and minority students achieve their academic goals. Read More
Unlocking Insights from The Online College Students Report
To remain future-ready, colleges and universities are applying agility and innovation in their quest to meet the needs of the online college student population. Insights from our Online College Students Report helped to answer these questions from higher education experts. Read More
Featured Snippets: A Case Study
Featured snippets are a powerful way to increase your school’s visibility in search. Take a look at how one school increased organic traffic by capturing position zero with a little help from EducationDynamics. Read More
How Virtual Study Abroad Opportunities Meet Pandemic Challenges
COVID-19 has made study abroad opportunities unlikely for the 2020-2021 academic year. This presents a challenge institutions must overcome to deliver programs with similar value. Read More
Texting in the Recruitment Process – What You Need to Know to Get Started
What if you could increase prospective student conversions by up to 300 percent? Research says texting could do just that. Read More