Blog: Higher Education

Using AI for Higher Ed Marketing? Beware the AI Bias

BY: Sarah Russell June 1, 2023

Artificial intelligence can be a useful tool for Higher Ed Marketers, but anyone using it should be aware of potential AI Bias. Here’s how to use AI responsibly. Read More

Six Trends to Increase the Success of Your Higher Education Social Media Marketing Strategy

BY: Jennifer Ravey May 25, 2023

Explore the latest trends shaping 2023's social media marketing for higher education and learn how to effectively engage prospective students. Read More

Increasing Opportunity: The Real Value of Higher Education

BY: Jesse Homan May 18, 2023

Helping a student enroll isn’t just the point of higher ed marketing, it’s also a solution for students seeking better lives for themselves and their families. Read More

Why Higher Education Needs to Embrace Microcredentials

BY: Steven Fischer May 11, 2023

Microcredentials – the new power-up in higher ed. Discover how these skill-based achievements are leveling up students' futures and boosting enrollments. Read More

Why Ad-Supported Streaming Services Matter for Higher Ed Marketing

BY: Lora Polich April 13, 2023

Ad-supported streaming services offer a valuable opportunity for higher ed marketing. Here’s how institutions can use these platforms for awareness marketing. Read More

Using Social Media Video Networks for Higher Ed Marketing

BY: Lora Polich March 30, 2023

Different social media video networks have different audiences and uses. Match the higher ed marketing message and format to the platform for best results. Read More

Increase User Engagement On College Websites

BY: Taylor Precure March 22, 2023

Boost user engagement on college websites by sharing the information students need and providing a user experience that redefines their expectations. Read More

What We Learned from the InsightsEDU Higher Education Conference

BY: Jesse Homan March 16, 2023

At the InsightsEDU higher education conference, guests gained invaluable insight and knowledge from experienced professionals. Here's a recap of InsightsEDU 2023! Read More

Online College Students in 2023: What Matters Most

BY: Carol Aslanian March 15, 2023

Explore key takeaways into the latest trends for online college students in 2023 and get strategies for reaching them - download now! Read More

ChatGPT: AI & Search Engine Revolution

BY: Sarah Russell February 16, 2023

Take a closer look at the groundbreaking technology behind Microsoft's ChatGPT and find out what that means for search engine results. Read More

Marketing and Enrollment: Benchmarks for 2023

BY: Eric McGee January 18, 2023

Flexibility and choice are increasingly important. Find out how to respond in our latest Marketing and Enrollment Management Benchmarks report. Read More

Using Student Testimonials To Support Higher Ed Marketing

BY: Emma Rose December 13, 2022

Get the best from student testimonials by making smart choices about who the testimonial comes from and how it's used. Brand alignment matters! Read More

InsightsEDU 2023 Speakers & Sessions Announced

BY: Jesse Homan November 18, 2022

Come hear from the speakers at InsightsEDU 2023 in Denver, Colorado. Attend great sessions and engaging topics to navigate the landscape of higher ed. Read More

How Degree Completion Programs Support Equity For All

BY: Travis Coufal November 10, 2022

People with some college, no credential experience an outsized impact in unfavorable economic weather, but degree completion programs can help. Read More

Informational Calls To Wow Prospective Students

BY: Travis Coufal November 4, 2022

Informational calls with prospective students are about more than collecting program information. Here’s how enrollment advisors can make calls valuable. Read More