Blog: Higher Education Marketing
Measuring AI Density within the Evolving Search Marketing Landscape
AI is transforming how students search and redefining what SEO success truly means. As clicks and rankings lose their edge, modern KPIs like AI density offer a clearer picture of your impact. See how higher ed marketers can stay visible and relevant in an AI-first world. Read More
What Higher Ed Marketers Can Learn from the Meltwater Summit 2025
The Meltwater Summit 2025 revealed how creativity, brand strategy and AI are converging to shape the future of marketing. Discover key takeaways for higher education marketing leaders looking to boost brand visibility and strengthen institutional reputation in today’s fast-evolving digital landscape. Read More
10 Website Marketing Strategies for Building Your Reputation
The rules of higher education website marketing have changed. With Google's widespread release of AI-powered search, your institution's digital reputation is more critical than ever. If your website isn't optimized to captivate prospective students and speak the language of generative AI, you're not just losing interest; you're losing enrollments. Discover 10 strategic approaches to elevate your school website design, strengthen your reputation and ensure your institution is found and chosen by today's Modern Learner. Read More
Stop Marketing to Yesterday’s Students: A New Era for Higher Ed
Higher education marketing is evolving fast—and many institutions are falling behind. As student behaviors shift, AI accelerates change and budgets tighten, outdated strategies no longer deliver results. Learn the key changes reshaping the student journey and the strategies institutions need to stay competitive. Read More
Unlocking Generative Engine Optimization (GEO): What Marketers Must Do to Stay Ahead
Generative Engine Optimization (GEO) is transforming higher education marketing by enabling data-driven personalization and dynamic engagement, both essential for connecting with the Modern Learner. Learn how your institution can leverage GEO to not only stay ahead but lead the way in this new digital landscape. Read More
Introducing the InsightsEDU Echo Webinar Series
Discover expert insights from InsightsEDU 2025 with the InsightsEDU Echo Webinar Series — a collection of impactful sessions designed to enhance your higher education marketing, recruitment, and enrollment strategies. Join us throughout March and April to gain practical takeaways from industry leaders Read More
Upcoming Higher Education Conferences to Put on Your Radar
We’ve put together a list of higher education conferences that we think are worth considering in 2025. Check out our top picks! Read More
Modern Learners, Modern Strategies: The New Rules of Engagement
Discover the evolving needs of Modern Learners with insights from our 2025 Engaging the Modern Learner Report. Uncover key shifts to refine enrollment strategies and create more personalized experiences. Read More
Key Trends in the Era of the Modern Learner from the 2025 Marketing and Enrollment Management Benchmarks Report
Discover key trends shaping higher education marketing & enrollment in 2025. Learn how to reach the Modern Learner using AI, digital strategies, and unified enrollment approaches. Download our report. Read More
Building a Better Transfer Experience for Modern Learners
Explore strategies to re-engage SCNC students, emphasizing transfer credit policies, financial support, advising, and flexible learning options. Read More
The Sky Is The 300 Character Limit: BlueSky, The Next Big Social Media Platform
Discover BlueSky's key features and benefits as an emerging social media platform with a decentralized structure and a strong focus on community engagement. Its innovative approach is reshaping digital communication and offers significant opportunities for institutions to enhance their social media strategies. Read More
The Enrollment Shift: Strategies for Engaging the Modern Learner
The Enrollment Shift is happening and higher education institutions needs to adapt. Discover the changing trends in 2024, the opportunities they present, and actionable strategies to engage the Modern Learner. Read More
Key Findings from the 2025 Landscape of Higher Education Report
Discover key insights from the 2025 Landscape of Higher Education Report, offering an in-depth analysis of current enrollment trends, evolving student preferences, and emerging educational pathways. Read More
Education Elevated: Creating Durability with the Modern Learner Part 2
Dive deep into the world of the Modern Learner with Dr. Joe Sallustio, Sarah Russell, Chris Gilmore and Katie Tomlinson in Part 2 of Creating Durability with the Modern Learner. Read More
10 Strategies to Attract and Enroll the Modern Learner
As the expectations of Modern Learners shift toward flexibility, career growth, and value, institutions must adapt to stay competitive. Uncover 10 powerful strategies to engage these students, build stronger connections, and implement a Unified Enrollment Strategy for sustained success. Read More