Blog: Higher Education Marketing
Why PR May Be One of Higher Ed’s Most Urgent Strategies Right Now
Discover why PR is becoming one of higher ed’s most urgent tools—and how it can elevate credibility, relevance and visibility in an AI-shaped world. Read More
Upcoming Higher Education Conferences to Put on Your Radar
We’ve put together a list of higher education conferences that we think are worth considering in 2026. Check out our top picks! Read More
The 2026 Growth Strategy Higher Ed Needs Right Now
See how higher ed institutions can turn disruption into measurable growth with EducationDynamics’ 2026 Landscape insights. Read More
Why Some Colleges are Thriving While Others Are Falling Behind
Explore how institutions can break down silos, meet Modern Learners’ expectations, and turn challenges into opportunities through a unified, data-informed approach for sustainable growth. Read More
A Full-Funnel Marketing Guide for Higher Education
Read our guide on how to implement a full funnel marketing approach that effectively turns prospects into enrolled students. Read More
Key Performance Indicators that Matter in 2026
Discover how measuring key performance indicators empowers colleges and universities to boost enrollment, improve student experience and achieve strategic goals. Read More
2026 Higher Education Digital Marketing Trends and Predictions
Discover 2026 higher education digital marketing trends with EducationDynamics. Get expert insights to guide your strategy. Read More
How Marketers are Winning With AI-Powered Search
Explore how adapting to shifting paid search strategies empowers higher education institutions to better engage students, boost enrollment and enhance their brand reputation. Read More
Measuring AI Density within the Evolving Search Marketing Landscape
AI is transforming how students search and redefining what SEO success truly means. As clicks and rankings lose their edge, modern KPIs like AI density offer a clearer picture of your impact. See how higher ed marketers can stay visible and relevant in an AI-first world. Read More
What Higher Ed Marketers Can Learn from the Meltwater Summit 2025
The Meltwater Summit 2025 revealed how creativity, brand strategy and AI are converging to shape the future of marketing. Discover key takeaways for higher education marketing leaders looking to boost brand visibility and strengthen institutional reputation in today’s fast-evolving digital landscape. Read More
10 Website Marketing Strategies for Building Your Reputation
The rules of higher education website marketing have changed. With Google's widespread release of AI-powered search, your institution's digital reputation is more critical than ever. If your website isn't optimized to captivate prospective students and speak the language of generative AI, you're not just losing interest; you're losing enrollments. Discover 10 strategic approaches to elevate your school website design, strengthen your reputation and ensure your institution is found and chosen by today's Modern Learner. Read More
Stop Marketing to Yesterday’s Students: A New Era for Higher Ed
Higher education marketing is evolving fast—and many institutions are falling behind. As student behaviors shift, AI accelerates change and budgets tighten, outdated strategies no longer deliver results. Learn the key changes reshaping the student journey and the strategies institutions need to stay competitive. Read More
Unlocking Generative Engine Optimization (GEO): What Marketers Must Do to Stay Ahead
Generative Engine Optimization (GEO) is transforming higher education marketing by enabling data-driven personalization and dynamic engagement, both essential for connecting with the Modern Learner. Learn how your institution can leverage GEO to not only stay ahead but lead the way in this new digital landscape. Read More
Introducing the InsightsEDU Echo Webinar Series
Discover expert insights from InsightsEDU 2025 with the InsightsEDU Echo Webinar Series — a collection of impactful sessions designed to enhance your higher education marketing, recruitment, and enrollment strategies. Join us throughout March and April to gain practical takeaways from industry leaders Read More
Modern Learners, Modern Strategies: The New Rules of Engagement
Discover the evolving needs of Modern Learners with insights from our 2025 Engaging the Modern Learner Report. Uncover key shifts to refine enrollment strategies and create more personalized experiences. Read More