Blog: Higher Education Marketing
Ads Are Coming to ChatGPT. What Higher Ed Marketers Need to Know.
Discover how ChatGPT ads signal a shift in AI-driven discovery and what it means for higher ed marketing and enrollment leaders. Read More
Upcoming Higher Education Conferences to Put on Your Radar
We’ve put together a list of higher education conferences that we think are worth considering in 2026. Check out our top picks! Read More
Search Everywhere Optimization: Reinventing Student Discovery for the AI Era
Break away from the old search playbook and show up where students actually make decisions with strategies designed for a search-everywhere world. Read More
Shape the Future or Get Left Behind: The New Reality for Higher Ed Leaders
Explore what institutions must do now to ditch outdated playbooks and build ones that succeed in today’s rapidly changing higher ed landscape. Read More
A Mandate for Transformation: Inside the 2026 Marketing and Enrollment Management Benchmarks
Explore the forces reshaping higher ed—and the actions institutions must take now to stay visible, credible and competitive with Modern Learners in 2026 and beyond. Read More
Why PR May Be One of Higher Ed’s Most Urgent Strategies Right Now
Discover why PR is becoming one of higher ed’s most urgent tools—and how it can elevate credibility, relevance and visibility in an AI-shaped world. Read More
The 2026 Growth Strategy Higher Ed Needs Right Now
See how higher ed institutions can turn disruption into measurable growth with EducationDynamics’ 2026 Landscape insights. Read More
Why Some Colleges are Thriving While Others Are Falling Behind
Explore how institutions can break down silos, meet Modern Learners’ expectations, and turn challenges into opportunities through a unified, data-informed approach for sustainable growth. Read More
A Full-Funnel Marketing Guide for Higher Education
Read our guide on how to implement a full funnel marketing approach that effectively turns prospects into enrolled students. Read More
Key Performance Indicators that Matter in 2026
Discover how measuring key performance indicators empowers colleges and universities to boost enrollment, improve student experience and achieve strategic goals. Read More
2026 Higher Education Digital Marketing Trends and Predictions
Discover 2026 higher education digital marketing trends with EducationDynamics. Get expert insights to guide your strategy. Read More
How Marketers are Winning With AI-Powered Search
Explore how adapting to shifting paid search strategies empowers higher education institutions to better engage students, boost enrollment and enhance their brand reputation. Read More
Measuring AI Density within the Evolving Search Marketing Landscape
AI is transforming how students search and redefining what SEO success truly means. As clicks and rankings lose their edge, modern KPIs like AI density offer a clearer picture of your impact. See how higher ed marketers can stay visible and relevant in an AI-first world. Read More
What Higher Ed Marketers Can Learn from the Meltwater Summit 2025
The Meltwater Summit 2025 revealed how creativity, brand strategy and AI are converging to shape the future of marketing. Discover key takeaways for higher education marketing leaders looking to boost brand visibility and strengthen institutional reputation in today’s fast-evolving digital landscape. Read More
10 Website Marketing Strategies for Building Your Reputation
The rules of higher education website marketing have changed. With Google's widespread release of AI-powered search, your institution's digital reputation is more critical than ever. If your website isn't optimized to captivate prospective students and speak the language of generative AI, you're not just losing interest; you're losing enrollments. Discover 10 strategic approaches to elevate your school website design, strengthen your reputation and ensure your institution is found and chosen by today's Modern Learner. Read More