Blog: Higher Education Marketing
Unlocking Generative Engine Optimization (GEO): What Marketers Must Do to Stay Ahead
Generative Engine Optimization (GEO) is transforming higher education marketing by enabling data-driven personalization and dynamic engagement, both essential for connecting with the Modern Learner. Learn how your institution can leverage GEO to not only stay ahead but lead the way in this new digital landscape. Read More
Introducing the InsightsEDU Echo Webinar Series
Discover expert insights from InsightsEDU 2025 with the InsightsEDU Echo Webinar Series — a collection of impactful sessions designed to enhance your higher education marketing, recruitment, and enrollment strategies. Join us throughout March and April to gain practical takeaways from industry leaders Read More
Modern Learners, Modern Strategies: The New Rules of Engagement
Discover the evolving needs of Modern Learners with insights from our 2025 Engaging the Modern Learner Report. Uncover key shifts to refine enrollment strategies and create more personalized experiences. Read More
Key Trends in the Era of the Modern Learner from the 2025 Marketing and Enrollment Management Benchmarks Report
Discover key trends shaping higher education marketing & enrollment in 2025. Learn how to reach the Modern Learner using AI, digital strategies, and unified enrollment approaches. Download our report. Read More
Building a Better Transfer Experience for Modern Learners
Explore strategies to re-engage SCNC students, emphasizing transfer credit policies, financial support, advising, and flexible learning options. Read More
The Sky Is The 300 Character Limit: BlueSky, The Next Big Social Media Platform
Discover BlueSky's key features and benefits as an emerging social media platform with a decentralized structure and a strong focus on community engagement. Its innovative approach is reshaping digital communication and offers significant opportunities for institutions to enhance their social media strategies. Read More
The Enrollment Shift: Strategies for Engaging the Modern Learner
The Enrollment Shift is happening and higher education institutions needs to adapt. Discover the changing trends in 2024, the opportunities they present, and actionable strategies to engage the Modern Learner. Read More
Key Findings from the 2025 Landscape of Higher Education Report
Discover key insights from the 2025 Landscape of Higher Education Report, offering an in-depth analysis of current enrollment trends, evolving student preferences, and emerging educational pathways. Read More
Education Elevated: Creating Durability with the Modern Learner Part 2
Dive deep into the world of the Modern Learner with Dr. Joe Sallustio, Sarah Russell, Chris Gilmore and Katie Tomlinson in Part 2 of Creating Durability with the Modern Learner. Read More
10 Strategies to Attract and Enroll the Modern Learner
As the expectations of Modern Learners shift toward flexibility, career growth, and value, institutions must adapt to stay competitive. Uncover 10 powerful strategies to engage these students, build stronger connections, and implement a Unified Enrollment Strategy for sustained success. Read More
Defining the Modern Learner: A New Era in Higher Education
Discover how the Modern Learner is transforming higher education by moving beyond traditional student categories to a more adaptable, career-focused approach. Learn key strategies for navigating these changes. Read More
Navigating the Uncertainty: TikTok Marketing in the Face of Potential Bans
Learn how to adapt your TikTok marketing strategy in the face of potential changes and explore alternative options to reach your audience. Read More
Education Elevated: Creating Durability with the Modern Learner
Dive deep into the world of the Modern Learner. Host Dr. Joe Sallustio and his guest co-host, Greg Clayton, President of Enrollment Management Services at EducationDynamics, are joined by Dr. Melik Khoury, President of Unity Environmental University. Read More
Cheap, Affordable, Valuable: Navigating the Cost-Value Conundrum in Higher Education Marketing
Discover strategies for communicating affordability without cheapening your brand and attract students who recognize the unique value you offer. Read More
A New Direction for Third-Party Cookies
Google reverses course on third-party cookie deprecation. Learn about the impact and how to navigate this new era of advertising. Read More