Blog
Why Some Colleges are Thriving While Others Are Falling Behind
Fall enrollment is here, and while some institutions thrive, others struggle. The difference often comes down to fragmented enrollment strategies that create inconsistent student experiences and missed opportunities. Explore how institutions can break down silos, meet Modern Learners’ expectations, and turn these challenges into a unified, data-informed approach for sustainable growth. Read More
A Full-Funnel Marketing Guide for Higher Education
Read our guide on how to implement a full funnel marketing approach that effectively turns prospects into enrolled students. Read More
Key Performance Indicators that Matter in 2026
Discover how measuring key performance indicators empowers colleges and universities to boost enrollment, improve student experience and achieve strategic goals. Read More
2026 Higher Education Digital Marketing Trends and Predictions
Discover 2026 higher education digital marketing trends with EducationDynamics. Get expert insights to guide your strategy. Read More
How Higher Ed Marketers Can Reach the Modern Learner with Video
Discover how short-form video is transforming higher education marketing. With Modern Learners demanding content that’s authentic, dynamic and personal, video has become one of the most powerful tools to capture attention, build trust and drive enrollment. Read More
Choosing a Reputation Management Partner with AI in Mind
Discover how AI has reshaped reputation management for colleges and universities. Learn to navigate the digital landscape and choose a partner who can help your institution build a resilient brand. Read More
How Marketers are Winning With AI-Powered Search
Explore how adapting to shifting paid search strategies empowers higher education institutions to better engage students, boost enrollment and enhance their brand reputation. Read More
Beyond the Latest Data from the National Student Clearinghouse
The higher education landscape is in constant motion. To truly thrive, institutions committed to student success must not just keep pace but anticipate what's next. Read More
The Unignorable Data on AI in Higher Ed Marketing and Enrollment Management
Just a few years ago, AI in higher education was largely a topic for innovation labs and speculative white papers. Today, it has moved from the periphery to the absolute core of institutional viability, particularly in the critical areas of marketing and enrollment management. Read More
Protecting Revenue and Reputation from Fraud
Financial aid fraud is distorting enrollment data, draining resources and putting institutional credibility at risk. Explore the key warning signs and actionable strategies to strengthen your institution’s reputation and protect revenue. Read More
This Is Not Business as Usual. This Is What’s Next.
The future of higher education belongs to those willing to build it. We’re not waiting for enrollment trends to rebound or for funding streams to stabilize. Read More
Measuring AI Density within the Evolving Search Marketing Landscape
AI is transforming how students search and redefining what SEO success truly means. As clicks and rankings lose their edge, modern KPIs like AI density offer a clearer picture of your impact. See how higher ed marketers can stay visible and relevant in an AI-first world. Read More
Marketing Can’t Lead If It’s Shackled by Structure
Internal misalignment hobbles higher ed marketing. Learn how to overcome structural challenges to boost revenue and reputation. Read More
What Higher Ed Marketers Can Learn from the Meltwater Summit 2025
The Meltwater Summit 2025 revealed how creativity, brand strategy and AI are converging to shape the future of marketing. Discover key takeaways for higher education marketing leaders looking to boost brand visibility and strengthen institutional reputation in today’s fast-evolving digital landscape. Read More
Leadership Matters During Crisis
Strong leadership in higher education during a crisis involves prioritizing effective communication and marketing. Learn why investing in these teams is vital for reputation and revenue. Read More