Blog

BY: Sarah Russell April 24, 2025

Higher education marketing is evolving fast—and many institutions are falling behind. As student behaviors shift, AI accelerates change and budgets tighten, outdated strategies no longer deliver results. Learn the key changes reshaping the student journey and the strategies institutions need to stay competitive. Read More

BY: Sarah Russell April 15, 2025

Generative Engine Optimization (GEO) is transforming higher education marketing by enabling data-driven personalization and dynamic engagement, both essential for connecting with the Modern Learner. Learn how your institution can leverage GEO to not only stay ahead but lead the way in this new digital landscape. Read More

BY: Jesse Homan March 25, 2025

Explore the far-reaching impact of the Enrollment Cliff and what it means for the future of higher education. Learn how institutions can adapt, innovate, and transform this challenge into an opportunity to better serve the evolving needs of the Modern Learner. Read More

BY: Morgan Boeh March 12, 2025

Discover expert insights from InsightsEDU 2025 with the InsightsEDU Echo Webinar Series — a collection of impactful sessions designed to enhance your higher education marketing, recruitment, and enrollment strategies. Join us throughout March and April to gain practical takeaways from industry leaders Read More

BY: Jesse Homan March 11, 2025

We’ve put together a list of higher education conferences that we think are worth considering in 2025. Check out our top picks! Read More

BY: Katie Tomlinson February 25, 2025

Discover the evolving needs of Modern Learners with insights from our 2025 Engaging the Modern Learner Report. Uncover key shifts to refine enrollment strategies and create more personalized experiences. Read More

BY: Jesse Homan January 31, 2025

InsightsEDU 2025 features new sessions, expert insights, and networking opportunities designed for higher education marketing and enrollment professionals. Explore key updates and what to expect at this year’s conference. Read More

BY: Katie Tomlinson January 10, 2025

Discover key trends shaping higher education marketing & enrollment in 2025. Learn how to reach the Modern Learner using AI, digital strategies, and unified enrollment approaches. Download our report. Read More

BY: Jesse Homan January 7, 2025

Discover the Top 4 Benefits of Attending InsightsEDU – the ultimate higher ed conference designed to empower professionals supporting Modern Learners. Read More

BY: Steven Fischer December 9, 2024

Explore strategies to re-engage SCNC students, emphasizing transfer credit policies, financial support, advising, and flexible learning options. Read More

BY: John Michael Szczepaniak November 26, 2024

Discover BlueSky's key features and benefits as an emerging social media platform with a decentralized structure and a strong focus on community engagement. Its innovative approach is reshaping digital communication and offers significant opportunities for institutions to enhance their social media strategies. Read More

BY: Jesse Homan November 8, 2024

Get to know the featured speakers at InsightsEDU 2025, who are transforming higher education with strategies to enhance student engagement and success. Read More

BY: Jesse Homan November 4, 2024

The Enrollment Shift is happening and higher education institutions needs to adapt. Discover the changing trends in 2024, the opportunities they present, and actionable strategies to engage the Modern Learner. Read More

BY: Jesse Homan October 30, 2024

Heading to your first InsightsEDU? Expect expert-led sessions, hands-on workshops, and networking focused on higher ed marketing and enrollment. From emerging trends to impactful strategies, you’ll gain tools to elevate your institution. Read More

BY: Katie Tomlinson October 21, 2024

Discover key insights from the 2025 Landscape of Higher Education Report, offering an in-depth analysis of current enrollment trends, evolving student preferences, and emerging educational pathways. Read More