Blog
How to Find the Best Marketing Agency for Your Goals
Explore the crucial factors to consider when selecting a marketing agency for your higher education institution. Read More
Chatbots in Higher Ed: Optimizing Website Interactions for Prospective Students
Instant access to information is becoming the new normal. The moment a question arises, the demand for an answer is immediate. AI-powered chatbots offer a powerful solution for meeting these demands and driving enrollment growth by providing instant support and information to prospective students. Read More
Transform Enrollment with Mentorship
Effective mentorship programs lead to improved student engagement, retention and satisfaction, while also promoting diversity and inclusion. Learn how strategic mentorship initiatives can drive institutional success. Read More
The Rise of Private 4-Year School Closures: Solutions to a Widespread Crisis
Explore the factors impacting school closures, analyze the stark differences in how two schools responded and which school saw a brighter future. Read More
Seeing Past the Enrollment Cliff of 2025
While the anticipated sudden drop in the number of 18-year-olds entering college will have dramatic effects in 2025 for traditional undergraduate programs, the ramifications for programs that are online or serve non-traditional students will take a little longer to come into effect but are coming. Read More
Highlights from the InsightsEDU 2024 Conference
Discover key takeaways and speaker insights from the inspiring InsightsEDU 2024 conference, focused on the success of career-ready learners in online programs. Save the date for next year's InsightsEDU 2025! Read More
Four Strategic Enrollment Management Takeaways from the 2024 Online College Student Report
Learn four enrollment management takeaways from the 2024 Online College Student Report for enrollment management professionals. Read More
AI-Ready SEO Strategies for Higher Education
Explore the potential of AI in SEO, from keyword research and content creation to personalization and voice search optimization. Learn how AI can help you craft high-quality content, personalize the student journey, and stay ahead of the curve in the ever-changing SEO landscape. Read More
The Online College Students Report 2024
Dive into the key findings of the Online College Students 2024 report. Discover the latest insights into re-enrollment opportunities, rapid response importance, and unique program offerings. Download the complete report for actionable data and in-depth analysis. Read More
Aligning Your Paid Search and Organic Search Marketing for Higher Education Enrollment Growth
Learn how to boost your higher education enrollment with aligned paid and organic search strategies. Stand out in the competitive landscape and attract qualified students effectively. Read More
Higher Education Enrollment and Marketing Trends of 2024
Find out what it takes to succeed in higher ed marketing in 2024. Explore key trends and actionable strategies for growing enrollment and engaging students. Read More
The “Simplified” FAFSA: Are We Leaving Students Behind?
Discover student challenges in the early stages of the "simplified" FAFSA launch and empower your financial aid team to guide them seamlessly Read More
Meet the Minds Behind the Mic at InsightsEDU 2024
Meet the speakers shaping higher education. Interact, learn, and optimize your strategies for online student engagement at InsightsEDU 2024 Read More
Marketing and Enrollment Management Benchmarks 2024
Trends in Higher Education Marketing and Student Engagement The marketing and enrollment management landscape continuously shifts, presenting new challenges and opportunities. The evolving nature of the student journey has ushered in an era where prospective ... Read More
Humanizing AI in Higher Education: Strategies to Maintain a Personal Touch
Explore strategies that humanize AI in higher education to improve the overall student experience. Read More