Blog
Improve Faculty Development to Grow Enrollments and Graduation
To get better at something, you need to work at it. That principle is as true for your institution’s faculty as it is for the students they instruct. A thoughtful, yet flexible faculty development strategy ... Read More
How to Secure Faculty Buy-In for Your Initiatives
When you introduce a new initiative, whether it’s related to outcomes, technology, or infrastructure, faculty members may balk. If you’re struggling to get faculty buy-in, you might think it would be better to just push ... Read More
Optimize Facebook Ads for Better Higher Ed Marketing
Have you ever boosted a Facebook post only to be let down by the results? You found your audience, had great ad creative, set aside a reasonable budget, but the ad still under-performed. For too ... Read More
Higher Ed Recruiting Opportunities on Snapchat, Pinterest, and LinkedIn
Pew Research Center, YouTube, Facebook, and Instagram continue to occupy the top three spots for American’s social media use. But what about those ranking further down the list? Twenty-nine percent of all Americans report using ... Read More
How to Make your College Irresistible on Social Media
On social, you’re not intruding on students when they’re reading an article or watching a funny video. Instead, they come looking for you. As a result, your messages feel helpful instead of pushy or “salesy” ... Read More
Which Factors are College Students Considering When Searching Online Programs? – Part 1
They’re Looking at Costs First When a student is choosing a traditional classroom-based school they’re typically looking at two main factors when applying: academic reputation and alumni success. Online college students are still concerned with ... Read More
4 Top Questions about Contact Strategies for Higher Education Prospects – Part 1
Post-webinar, our audience asked lots of thought-provoking questions about contact strategy. Now, we give you the answers! We know how challenging it can be to develop and maintain a savvy contact strategy. But that doesn’t ... Read More
What Makes for a Killer Enrollment Contact Strategy?
The most crucial step to reach and capture student attention lies in your contact strategy. In fact, setting the tone for your relationships with potential students throughout the enrollment lifecycle lends itself to how they ... Read More